19 May 2021

Encouraging Britain to Fire Up For Summer

A new summertime campaign is set to launch this May, with Brits encouraged to elevate their barbecues with an array of inspiring recipes featuring a range of cuts.

11 November 2020

Beef Revenue Grows By Almost £10 Million Thanks To National Campaign

An eight-week Spring campaign to support the red meat industry has generated £9.8million in incremental retail beef sales

29 May 2020

Stadium chefs in competition – what’s the beef?

Organised by the AHDB, the Premier Steak Night League challenge is being played out on social media with fans voting for their favourite dish