Key contacts

Click on the links below to get in touch.

AHDB Teams

Management team

Levy team

Strategy directors

Image of staff member Angela Christison

Angela Christison

Pork Sector Director

See full bio

Image of staff member Paul Flanagan

Paul Flanagan

Dairy Sector Director

See full bio

Image of staff member Samantha Charlton

Samantha Charlton

Beef & Lamb Sector Director

See full bio

Image of staff member Sarah Woolford

Sarah Woolford

Cereal & Oilseeds Sector Director

See full bio

Image of staff member Will Jackson

Will Jackson

Market Development & Communications Director

See full bio

Image of staff member Ken Boyns

Ken Boyns

Centre of Excellence Director (Sustainable Agriculture)

See full bio

Heads of Knowledge Exchange

Image of staff member Charlotte Evans

Charlotte Evans

Head of Engagement (Pork)

See full bio

Image of staff member Nic Parsons

Nic Parsons

Head of Engagement (Dairy)

See full bio

Image of staff member Amy Hughes

Amy Hughes

Head of Engagement – Beef & Lamb

See full bio

North East

Image of staff member Izak van Heerden

Izak van Heerden

Senior Knowledge Exchange Manager – Business, Insights & Skills

See full bio

Image of staff member Laura Smith

Laura Smith

Farmbench Manager

See full bio

Image of staff member Emily Symonds

Emily Symonds

Engagement Manager – Beef & Lamb

See full bio

Image of staff member Alan McFadzean

Alan McFadzean

Knowledge Exchange Manager - Dairy

See full bio

North West

Image of staff member Karl Pendlebury

Karl Pendlebury

Engagement Manager – Beef & Lamb

See full bio

Image of staff member James Hague

James Hague

Knowledge Exchange Manager - Dairy

See full bio

Image of staff member Alan McFadzean

Alan McFadzean

Knowledge Exchange Manager - Dairy

See full bio

Image of staff member Craig Patrick

Craig Patrick

Knowledge Exchange Manager - Cereals & Oilseeds

See full bio

Image of staff member Izak van Heerden

Izak van Heerden

Senior Knowledge Exchange Manager – Business, Insights & Skills

See full bio

Image of staff member Julie Clark

Julie Clark

Lead Farmbench Manager

See full bio

East Midlands

Image of staff member Emma Steele

Emma Steele

Engagement Manager – Beef & Lamb

See full bio

Image of staff member Molly Bampton

Molly Bampton

Knowledge Exchange Manager - Cereals & Oilseeds

See full bio

Image of staff member Laura Smith

Laura Smith

Farmbench Manager

See full bio

East Anglia

Image of staff member Amy Catling

Amy Catling

Senior Knowledge Exchange Manager – Cereals & Oilseeds

See full bio

Image of staff member Kate Thompson

Kate Thompson

Engagement Manager – Beef & Lamb

See full bio

Image of staff member Emily Udall

Emily Udall

Knowledge Exchange Manager - Dairy

See full bio

Image of staff member Olivia McDonagh

Olivia McDonagh

Farmbench Manager

See full bio

West Midlands

Image of staff member Emma Steele

Emma Steele

Engagement Manager – Beef & Lamb

See full bio

Image of staff member Kelly Seaton

Kelly Seaton

Knowledge Exchange Manager - Dairy

See full bio

Image of staff member Mark Woodall

Mark Woodall

Farmbench Manager

See full bio

Image of staff member Aaron Cantrill

Aaron Cantrill

Knowledge Exchange Manager – Cereals & Oilseeds

See full bio

South East

Image of staff member Izak van Heerden

Izak van Heerden

Senior Knowledge Exchange Manager – Business, Insights & Skills

See full bio

Image of staff member Kate Thompson

Kate Thompson

Engagement Manager – Beef & Lamb

See full bio

Image of staff member David Hunter

David Hunter

Knowledge Exchange Manager - Cereals & Oilseeds

See full bio

Image of staff member Emily Udall

Emily Udall

Knowledge Exchange Manager - Dairy

See full bio

Image of staff member Olivia McDonagh

Olivia McDonagh

Farmbench Manager

See full bio

South West

Image of staff member Tom Edwards

Tom Edwards

Engagement Manager – Beef & Lamb

See full bio

Image of staff member Jason Hendy

Jason Hendy

Knowledge Exchange Manager - Cereals & Oilseeds

See full bio

Image of staff member Laura Awdry

Laura Awdry

Knowledge Exchange Manager - Dairy

See full bio

Image of staff member Zoe Kingham

Zoe Kingham

Farmbench Manager

See full bio

Image of staff member Thom Washbourne

Thom Washbourne

Knowledge Exchange Manager - Dairy

See full bio

Image of staff member Mark Campbell

Mark Campbell

Knowledge Exchange Manager - AgriLeader

See full bio

Scotland

Image of staff member Doreen Anderson

Doreen Anderson

Senior Knowledge Exchange Manager - Dairy

See full bio

Image of staff member Adrian James

Adrian James

Knowledge Exchange Manager - Cereals & Oilseeds

See full bio

Image of staff member Julie Clark

Julie Clark

Lead Farmbench Manager

See full bio

Wales

Image of staff member Jamie McCoy

Jamie McCoy

Senior Knowledge Exchange Manager - Dairy

See full bio

Image of staff member James Hague

James Hague

Knowledge Exchange Manager - Dairy

See full bio

Image of staff member Mark Woodall

Mark Woodall

Farmbench Manager

See full bio

Image of staff member Aaron Cantrill

Aaron Cantrill

Knowledge Exchange Manager – Cereals & Oilseeds

See full bio

Northern Ireland

Image of staff member Craig Patrick

Craig Patrick

Knowledge Exchange Manager - Cereals & Oilseeds

See full bio

Image of staff member Julie Clark

Julie Clark

Lead Farmbench Manager

See full bio

National

Image of staff member Zanita Markham

Zanita Markham

Projects & Engagement Relationship Manager

See full bio

Image of staff member Mark Campbell

Mark Campbell

Knowledge Exchange Manager - AgriLeader

See full bio

Image of staff member Izak van Heerden

Izak van Heerden

Senior Knowledge Exchange Manager – Business, Insights & Skills

See full bio

Image of staff member Katie Evans

Katie Evans

Senior Engagement Manager – Beef & Lamb

See full bio

Image of staff member Elizabeth Swancott

Elizabeth Swancott

Senior Engagement Manager – Beef & Lamb

See full bio

Image of staff member Tony Bayles

Tony Bayles

Engagement & Training Manager (Pork)

See full bio

Image of staff member Sarah Penrose

Sarah Penrose

Senior Knowledge Exchange Manager - National - Beef & Lamb

See full bio

Horticulture Knowledge Exchange

AHDB Horticulture has now moved to an archive website. 

Market Intelligence team

Market Intelligence team – management and trainees
Image of staff member David Swales

David Swales

Head of Economics and Analysis Operations (Livestock)

See full bio

Image of staff member Derek Carless

Derek Carless

Head of E&A Operations (Benchmarking and Cereals & Oilseeds)

See full bio

Image of staff member David Eudall

David Eudall

Economics & Analysis Director

See full bio

Image of staff member Sarah Baker

Sarah Baker

Head of Economics - Analysis

See full bio

Image of staff member George Craddock

George Craddock

Trainee Analyst

See full bio

Image of staff member Hannah McLoughlin

Hannah McLoughlin

Trainee Analyst

See full bio

Market Intelligence Market Specialists team – Cereals & Oilseeds
Image of staff member Helen Plant

Helen Plant

Senior Analyst (Cereals & Oilseeds)

See full bio

Image of staff member Gabriel Odiase

Gabriel Odiase

Analyst (Cereals & Oilseeds)

See full bio

Image of staff member Millie Askew

Millie Askew

Lead Analyst (Cereals & Oilseeds)

See full bio

Image of staff member Olivia Bonser

Olivia Bonser

Senior Analyst (Cereals & Oilseeds)

See full bio

Image of staff member Sara Maslowski

Sara Maslowski

Lead Analyst (Cereals & Oilseeds)

See full bio

Image of staff member Yuriy Ruban

Yuriy Ruban

Analyst (Cereals & Oilseeds)

See full bio

Market Intelligence Market Specialists team – Livestock
Image of staff member Freya Shuttleworth

Freya Shuttleworth

Senior Analyst (Livestock)

See full bio

Image of staff member Hannah Clarke

Hannah Clarke

Lead Analyst (Red Meat)

See full bio

Image of staff member Soumya Behera

Soumya Behera

Senior Analyst (Dairy)

See full bio

Image of staff member Susie Stannard

Susie Stannard

Lead Analyst (Dairy)

See full bio

Image of staff member Becky Smith

Becky Smith

Senior Analyst (Livestock)

See full bio

Image of staff member Annabel Twinberrow

Annabel Twinberrow

Analyst (Livestock)

See full bio

Image of staff member Grace Bolton

Grace Bolton

Analyst (Livestock)

See full bio

Image of staff member Tom Spencer

Tom Spencer

Analyst

See full bio

Market Intelligence Retail and Consumer Insight team
Image of staff member Steven Evans

Steven Evans

Lead Consumer Insight Manager

See full bio

Image of staff member Kim Heath

Kim Heath

Lead Retail Insight Manager

See full bio

Image of staff member Grace Randall

Grace Randall

Lead Retail Insight Manager

See full bio

Image of staff member Charlotte Forkes-Rees

Charlotte Forkes-Rees

Retail and Consumer Insight Analyst

See full bio

Image of staff member Vanessa Adamson

Vanessa Adamson

Retail and Consumer Insight Manager

See full bio

Image of staff member Emma Wantling

Emma Wantling

Retail and Consumer Insight Manager

See full bio

Image of staff member Elisya Zain

Elisya Zain

Retail and Consumer Insight Analyst

See full bio

Market Intelligence Economics team
Image of staff member Amandeep Kaur Purewal

Amandeep Kaur Purewal

Senior Economist

See full bio

Image of staff member Jess Corsair

Jess Corsair

Senior Economist

See full bio

Image of staff member Megan Hesketh

Megan Hesketh

Senior Economist - Agribusiness

See full bio

Market Intelligence administration
Image of staff member David Aldridge

David Aldridge

Administrator

See full bio

Image of staff member Debby Round

Debby Round

E&A Operations Officer

See full bio

Meet the Market Intelligence Data and Analysis Team 

Farm Business and Skills Expertise

Image of staff member Mark Campbell

Mark Campbell

Knowledge Exchange Manager - AgriLeader

See full bio

Image of staff member Izak van Heerden

Izak van Heerden

Senior Knowledge Exchange Manager – Business, Insights & Skills

See full bio

Animal Breeding and Product Quality Expertise

Image of staff member Kim Matthews

Kim Matthews

Head of Animal Breeding & Product Quality

See full bio

Image of staff member Sam Boon

Sam Boon

Senior Animal Breeding Manager (Signet)

See full bio

Image of staff member Natalie Cormack

Natalie Cormack

Manager: Beef feed efficiency

See full bio

Image of staff member Stuart Friswell

Stuart Friswell

Signet Breeding Technician

See full bio

Image of staff member Siobhan Slayven

Siobhan Slayven

Manager: Supply Chain Development

See full bio

Image of staff member Harriet Bunning

Harriet Bunning

Lead Animal Genetics Expert

See full bio

Image of staff member Laura Eyles

Laura Eyles

Senior Signet Breeding Specialist

See full bio

Animal Genetics Expertise

Image of staff member Marco Winters

Marco Winters

Head of Animal Genetics

See full bio

Image of staff member Daniel Pitt

Daniel Pitt

Animal Genetics Manager

See full bio

Image of staff member Victoria Sercombe

Victoria Sercombe

Genetics data analyst

See full bio

Crop Health Expertise

Image of staff member Jenna Watts

Jenna Watts

Head of Farming Systems & Research

See full bio

Image of staff member Sacha White

Sacha White

Lead Crop Protection Scientist (Pest Lead, BYDV and CSFB)

See full bio

Image of staff member Catherine Harries

Catherine Harries

Senior Crop Protection Scientist (Cereals & Oilseeds)

See full bio

Image of staff member Siobhan Hillman

Siobhan Hillman

Crop Protection Scientist (Weed Lead, RL Disease Ratings and Watch Lists)

See full bio

Image of staff member Georgia Hassell

Georgia Hassell

Crop Protection Scientist (Fungicide Performance, Fungicide Resistance and Variety Blending)

See full bio

Image of staff member Bek Hirstman

Bek Hirstman

Senior Crop Protection Scientist (Disease Lead, Biopesticides, UKCPVS, PPP Risk Register and Ag-Chem Company Engagement)

See full bio

Environmental Expertise

Image of staff member Chris Gooderham

Chris Gooderham

Environment Director

See full bio

Image of staff member David Ball

David Ball

Lead Environment Specialist

See full bio

Image of staff member Amanda Bennett

Amanda Bennett

Senior Environment Manager (soil health and nutrient management)

See full bio

Image of staff member Karan Davis

Karan Davis

Environment Manager (Baselining)

See full bio

Image of staff member Jenny Gibbons

Jenny Gibbons

Senior Environment Manager (Roadmaps)

See full bio

Image of staff member Katherine Jack

Katherine Jack

Environment Senior Analyst

See full bio

Image of staff member Delyth Lewis-Jones

Delyth Lewis-Jones

Head of Environment

See full bio

Image of staff member Rachael Madeley-Davies

Rachael Madeley-Davies

Head of Environment – Technical

See full bio

Image of staff member Joanna McBurnie

Joanna McBurnie

Environment Scientist

See full bio

Image of staff member Alice Sin

Alice Sin

Environment Scientist

See full bio

Image of staff member Saskia van Dongen

Saskia van Dongen

Lead Environment Specialist (Policy)

See full bio

Image of staff member Mary Vickers

Mary Vickers

Senior Environment Manager (Baselining)

See full bio

Recommended Lists team

Image of staff member Paul Gosling

Paul Gosling

Senior Manager for the Recommended Lists (RL)

See full bio

Image of staff member Kathryn Hales

Kathryn Hales

Development Manager for the Recommended Lists (RL)

See full bio

Image of staff member Diana Flower

Diana Flower

Lead Analyst for the Recommended Lists (RL)

See full bio

Image of staff member Ellie Marshall

Ellie Marshall

Lead Analyst for the Recommended Lists (RL)

See full bio

Image of staff member Sarah-Jane Woodcock

Sarah-Jane Woodcock

Senior Field Trials Manager for the Recommended Lists (RL)

See full bio

Image of staff member Mark Bollebakker

Mark Bollebakker

Senior Field Trials Manager for the Recommended Lists (RL)

See full bio

Image of staff member Sean Burns

Sean Burns

Senior Field Trials Manager for the Recommended Lists (RL)

See full bio

Production System Experts

Image of staff member Kristina Grenz

Kristina Grenz

Senior Cereal Product Quality Scientist (Contaminants)

See full bio

Animal Health and Welfare team

Image of staff member Mandy Nevel

Mandy Nevel

Head of Animal Health and Welfare

See full bio

Image of staff member Miranda Poulson

Miranda Poulson

Senior Animal Health and Welfare Scientist

See full bio

Image of staff member Claire Barber

Claire Barber

Animal Health & Welfare Scientist

See full bio

Image of staff member Amey Brassington

Amey Brassington

Senior Animal Health & Welfare Scientist

See full bio

Image of staff member Lauren Turner

Lauren Turner

Lead Animal Health & Welfare Scientist

See full bio

Image of staff member Lis King

Lis King

Senior Animal Health & Welfare Scientist

See full bio

Image of staff member Sarah Tomlinson

Sarah Tomlinson

Lead Veterinary Science Expert

See full bio

Image of staff member Francesca Green

Francesca Green

Animal Health & Welfare Scientist

See full bio

Image of staff member Zoe Lloyd

Zoe Lloyd

Animal Health & Welfare Scientist

See full bio

Image of staff member Joshni Raj

Joshni Raj

Animal Health & Welfare Scientist

See full bio

Image of staff member Halcyon Hayward

Halcyon Hayward

Animal Health and Welfare Scientist

See full bio

Image of staff member Alison Russell

Alison Russell

Animal Health & Welfare Scientist

See full bio

Knowledge Transfer team

Image of staff member Laura James

Laura James

Senior Knowledge Transfer Manager – Cereals & Oilseeds

See full bio

Image of staff member Henny Lowth

Henny Lowth

Senior Knowledge Transfer Manager – Cereals & Oilseeds

See full bio

Image of staff member Ellie Dearlove

Ellie Dearlove

Knowledge Transfer Manager – Cereals & Oilseeds

See full bio

Image of staff member Grace Whitlow

Grace Whitlow

Knowledge Transfer Manager (Beef & Lamb)

See full bio

Image of staff member Sophie Allery

Sophie Allery

Knowledge Transfer Officer (Dairy)

See full bio

Image of staff member Zanita Markham

Zanita Markham

Projects & Engagement Relationship Manager

See full bio

© Agriculture and Horticulture Development Board 2025 | All Rights Reserved

Agriculture and Horticulture Development Board, Middlemarch Business Park, Siskin Parkway East, Coventry, CV3 4PE

×