Management Team

AHDB Chair - Nicholas Saphir

Nicholas was appointed as chair of AHDB in April 2020. He has a wide background in agriculture and horticulture, having built a public company, farming, processing and trading fruit and vegetables in the UK, Europe, southern Africa and South America. His dairy experience includes a period as a non-executive director of Dairy Crest leading up to its flotation and spending the last 18 years building the Organic Milk Producers' Cooperative (Omsco) into the world’s second largest dedicated organic milk cooperative, with exports of cheese, butter and infant formula grade milk powders to the USA, EU and Australasia. He also has a long and successful record of chairing industry and government bodies in the food and farming sector, including being the chair of the Central Council for Agricultural and Horticultural Cooperation, founder chair of Food from Britain, president of the Fresh Produce Consortium and chair of the Agricultural Forum.

Chief Executive Officer - Jane King

Prior to joining AHDB as Chief Executive in February 2015, Jane was Editor and Editorial Director of the Farmers Weekly Group. During her time at Farmers Weekly, she oversaw a complete repositioning of the title, revitalising its products, developing new services and overseeing organisational change.

As a senior executive at Reed Business Information (RBI) for over 30 years, Jane has significant experience providing information and services to a range of industries as diverse as retail, health, social care, employment law and hospitality.

AHDB Board

The AHDB Board consists of nine members - the chairs for each of the six sector advisory boards and three independent members - and the Chair. Their appointments are for varying periods of up to four years. Selection and appointment of the members of the board is carried out by Defra under the rules of the Office for the Commissioner of Public Appointments (OCPA).

Alison Levett

AHDB Potatoes Board Chair - Interim

George Lyon

AHDB Independent Board Member

Mike Sheldon

AHDB Board and Pork Sector Chair

Janet Swadling

AHDB Independent Board Member

Paul Temple

AHDB Board and Cereals & Oilseeds Sector Chair

Adam Quinney

AHDB Board and Beef & Lamb Sector Chair

Hayley Campbell-Gibbons

AHDB Board and Horticulture Sector Chair

Richard Soffe

Interim Chair for AHDB Dairy

Sarah Pumfrett

Independent Board Member

AHDB leadership team

Christine Watts

Chief Communications and Market Development Officer

Ken Boyns

Chief Finance and Operations Officer

Rebecca Geraghty

Chief Technical Officer (Interim)

Richard Laverick

Chief Officer, Livestock Information Programme

Will Jackson

Interim Chief Strategy Officer