Chair - Sir Peter Kendall
Sir Peter Kendall is a fifth generation arable farmer from Eyeworth in East Bedfordshire. He took a degree in Agricultural Economics at Nottingham University before returning to a traditional mixed farm in 1984. The farm today is a specialist arable unit that undertakes contract farming for a number of local farmers, cropping in total 2300 hectares.
President of the NFU for 8 years, Peter's overriding passion has been to change the image of farming from an old fashioned industry to one that is innovative, exciting and central to facing the global challenges depicted in the UK Government’s Foresight Report on the Future of Food and Farming.
Peter was appointed Chair of AHDB in 2014.
Chief Executive Officer - Jane King
Prior to joining AHDB as Chief Executive in February 2015, Jane was Editor and Editorial Director of the Farmers Weekly Group. During her time at Farmers Weekly, she oversaw a complete repositioning of the title, revitalising its products, developing new services and overseeing organisational change.
As a senior executive at Reed Business Information (RBI) for over 30 years, Jane has significant experience providing information and services to a range of industries as diverse as retail, health, social care, employment law and hospitality.
The AHDB Board consists of nine members - the chairs for each of the six sector advisory boards and three independent members - and the Chair. Their appointments are for varying periods of up to four years. Selection and appointment of the members of the board is carried out by Defra under the rules of the Office for the Commissioner of Public Appointments (OCPA).