Will Jackson

Strategy Director Beef & Lamb



Email: Will.Jackson@ahdb.org.uk


Will grew up on a dairy farm in Derbyshire and developed a passion for agriculture and helping build relationships to ensure the industry moves forward together.


Before joining the AHDB, Will was Senior Agricultural Manager at the Co-op, with responsibility for the beef and lamb categories, as well as poultry. This means he has a wealth of supply chain experience, having begun his career working in warehousing and logistics before joining the agriculture team at Arla Foods, where he worked on a day-to-day basis with farmers and retailers.


Will plays a pivotal role working with the Beef & Lamb Sector Board and operational teams to deliver the organisation’s ‘Inspiring Success’ strategy.



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