Divisional Director for Engagement and Strategy (Beef and Lamb Sector Lead)
Will grew up on a dairy farm in Derbyshire, which really fuelled his passion to be involved with agriculture. Prior to joining AHDB as Sector Strategy Director for AHDB Beef & Lamb, he was Senior Agricultural Manager at Co-op, where he had responsibility for the beef, lamb and poultry accounts, along with experience of working on a day-to-day basis with farmers and retailers in the agriculture team at Arla Foods.
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