AHDB is undergoing a period of radical change, driven by the need to be more accountable to levy payers and by the rapid changes affecting farmers, growers and processors.
Shape the Future and sector plans
In our Shape the Future vote in April and May 2022 thousands of levy payers had their say on what their sector needed most and the relative importance of AHDB’s different areas of work. They also ratified new members nominated to the four sector councils.
In the summer and autumn of 2022, the sector councils met to consider the Shape the Future results alongside the industry context. Meetings culminated in the creation of four sector-specific plans, which set out the work AHDB will address over the next three to five years. These were presented in November 2022 at an open meeting, Delivering the Future of Farming (DTFF), and published online.
2023 review of the levy
In summer 2023 sector councils began discussions over increasing levy rates to address the impact of rising costs on AHDB’s spending power.