Retail insight

Understanding your shoppers behaviour and needs can help you to boost sales. At AHDB we run primary research in to shopper trends and behaviours which we publish in research reports. We also present this information, as well as bespoke category deep dives and retail reviews to a range of levy payers, processors and retailers. Please contact us at strategic.insight@ahdb.org.uk if you would like to discuss how we can support your business.

We analyse retail data from Kantar and shopper behaviour from a variety of sources to bring you news and current retail trends which are impacting sales of red meat and dairy. For latest data see our retail dashboards which are updated monthly for meat and quarterly for dairy. For more in depth analysis see our articles.


Meet the team

If you have questions or can't find what you are looking for, please let us know

Image of staff member Kim Heath

Kim Heath

Lead Retail Insight Manager

See full bio

Image of staff member Grace Randall

Grace Randall

Lead Retail Insight Manager

See full bio

Image of staff member Charlotte Forkes-Rees

Charlotte Forkes-Rees

Retail and Consumer Insight Analyst

See full bio


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While AHDB seeks to ensure that the information contained on this webpage is accurate at the time of publication, no warranty is given in respect of the information and data provided. You are responsible for how you use the information. To the maximum extent permitted by law, AHDB accepts no liability for loss, damage or injury howsoever caused or suffered (including that caused by negligence) directly or indirectly in relation to the information or data provided in this publication.

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