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Charlotte Forkes-Rees
Retail and Consumer Insight Analyst
Email: Charlotte.Forkes-Rees@ahdb.org.uk
Charlotte joined AHDB in July 2022 on the Analyst Development Scheme. She moved to the Retail and Consumer Insight team as an analyst in April 2023, and is also part of the team involved in our Carbon Markets work. Charlotte’s role is to analyse retail and foodservice trends as well as understand consumer sentiment towards red meat and dairy products, farming, and the wider agricultural industry. With this information, she produces articles, updates dashboards, helps commission research projects, supports wider teams within the organisation with insight, and speaks with both farmers and stakeholders to help promote the red meat and dairy industries.
Prior to starting at AHDB, Charlotte spent 5 years working for Mole Valley Farmers. During this time, she won multiple national awards as an R-SQP, winning National SQP of the Year in 2021. Charlotte has a BSc in Bioveterinary Science, and a PGCert in Equestrian Performance.
Outside of work, Charlotte enjoys open water swimming and spending time with her dogs, which she shows successfully.
Other Articles from Charlotte Forkes-Rees
Cross Sector
- Consumer insights: Optimising red meat labelling
- Meal deal promotions boosted the love for meat this Valentine’s Day
- Cracking Easter for lamb
- Carbon insetting vs carbon offsetting: what you should know
- Coronation predictions run true – celebrations centred around meat snacking
- Flexitarian numbers decreasing, but challenges remain for meat and dairy
- Are cost conscious consumers still reaching for ready meals?
- Lamb products and cow’s dairy felt the love this Valentine’s Day
- Easter supermarket spend hits record high
- It's all go for food-to-go
- Red meat retail performance - 29 September 2024
- Red meat retail performance – 3 November 2024
- Gen Z: a generation of health-conscious consumers
- The role of social media on Gen Z views on food
- Red meat retail performance – 1 December 2024
Dairy Sector
Beef & Lamb Sector