You may have seen claims that red meat is bad for your health. However, we believe it can play an important role in a healthy, balanced diet. To help you share that message, we've put together a number of fact-based tools to help highlight the positive, nutritional benefits of red meat.
Red meat: The good stuff
Lean red meat is packed with vitamins and minerals that help boost good health and wellbeing.
Meat is bought by 99.2% of UK households. 91% of UK households buy red meat (Kantar Worldpanel, 52 w/e 21 April 19).
Red meat is a valuable source of protein, iron, zinc, B vitamins, phosphorus and potassium.
What about the environment?
We're all concerned about climate change and our impact on the environment. Which is why it's important to share factually correct information about sustainability and how livestock farming actually helps manage the countryside.
We've put together more useful messages and resources to help you take part in those conversations.
Nutrition and health claims guides for lean beef, lamb and pork
Use these guides to understand how you can promote meat and health in consumer-friendly language. The information included is based on scientifically substantiated, EU regulated, nutrition and health claims.
Processed red meat in context
Find out about processed red meat and the role it plays alongside fresh red meat in the diet. The document is updated regularly as research evolves.
How much red meat should we eat?
Not sure how much red meat is too much? Our video features a handy portion size guide for red meat to clear up any confusion. There are also tips on how to include nutrient-rich meat in a healthy, balanced diet.
Red meat and health images
Help share the positive red meat message on social media. Choose the image you like, click the download link and then right-click to save the image to your computer.