Consumer insight

8 June 2021

Mix Up Midweek pork campaign reached more than 85% of UK households, according to newly released figures, with consumers’ desire to buy pork at its highest level in three years.

9 June 2021

Learn about AHDB's Pork Box Scheme and the legislative requirements to begin direct selling from your farm.

27 May 2021

Traditional roast lamb was once again the flavour of Easter this year

24 May 2021

Traditional roast lamb benefitted from easing restrictions this Easter, as more shoppers switched from chicken to lamb

19 May 2021

What COVID behaviours do we see sticking around for the longer-term?

7 June 2021

Dietary preferences are as individualised as clothing these days and the food we choose to eat, or not to eat, is often used as a badge to signal deeper interest in health, pleasure or ethics.

18 May 2021

We outline why the year-on-year change in retail volumes of beef, lamb and pork have started to slow

26 May 2021

Meet the data and analysis team

25 May 2021

Cow’s milk remains a staple product, purchased by 98% of British households. With the Covid-19 pandemic, and resulting governmental restrictions generating an uplift in retail sales to a previously consistent market.

10 May 2021

Fresh cream was the fastest growing dairy category in the year ending 24 Jan 2021. Enjoying year-on-year growth of 24% in terms of both retail volume and retail spend, as consumers scratch cooked and baked more

7 May 2021

Uncover the life of a Food Communication Expert, who shares how integral the role is when selecting, preparing and creatively designing food recipes for AHDB’s multimillion pound marketing campaigns.

11 May 2021

Online food and drink rose by 77% in the 12 w/e 21 Feb 2021, but is set to slow as lockdowns ease