'Our market development strategy is about helping your businesses thrive. We work to create a healthy market for your product by developing and maintaining domestic and overseas markets and helping you give the customer what they want and will enjoy. That's why we invest over £19m in marketing and export development every year' - Christine Watts, Chief Officer (Communications and Market Development)
Coronavirus: the consumer marketing challenge
Given the recent developments in relation to coronavirus, we have been working to review our activity and ensure it delivers solutions in-line with the rapidly changing demands of the UK consumer.
Read more about adapting to the challenges during the COVID-19 pandemic.
Live and recent campaigns
Milk Your Moments
The £1 million UK-wide Milk Your Moments advertising campaign ran for 12 weeks from mid-May across national TV advertising, social media and seen on billboards outside supermarkets.
Mix Up Midweek with Perfect Pulled Pork
AHDB will be helping time-pressed and cash-strapped families enjoy mealtimes that little bit more this autumn
Make it with Lamb
Do you have a favourite lamb recipe you could share? Or a top tip for cooking with lamb?
Our consumer websites
Love Lamb Week 2020
The campaign is back again this year, running 1 – 7 September and we’d love to have your support.
Millions of Consumers Encouraged to Stay Home and Pull Pork
In April, as a result of excess of shoulder joints - partly due to the closure of foodservice outlets, which usually account for 14% of all pork volume sales in the UK - AHDB launched a pulled pork campaign to encourage families to stay home and pull pork.
Mix Up Midweek: The results
Since 2017, AHDB Pork has been working towards changing the perception of pork in consumer’s minds
AHDB is setting the record straight with its latest campaign, Ordinary Food is Good Enough.
The Department of Dairy Related Scrumptious Affairs
Giving young parents permission to indulge in dairy...
The Food Advisory Board (FAB) Launches
To help provide balance and knowledge to unfair and misleading media headlines, the Food Advisory Board (FAB) has been created.
Having Positive Conversations
The red meat & dairy industries faced the usual challenges at the start of 2020
Potatoes – Bud is Back
Our favourite potato Bud the Spud is back! He is making a welcome return in the new More Than a Bit on the Side campaign and a debut on TV screens with video-on-demand.
UK Dairy campaign scoops international award
AHDB Dairy market development team has been awarded the IMP Group Yves Boutonnat Trophy at the World Dairy Summit in Istanbul.
18.1 million reached on nutritional benefits of pork, beef & lamb
Over the past 12 months, the three UK levy bodies, AHDB, QMS (Quality Meat Scotland) and HCC (Hybu Cig Cymru – Meat Promotion Wales) have worked together to help counter misinformation in the media regarding the role of red meat in the diet
AHDB consumer insight
Explore our new meat trade section, which is packed with lots of useful information and tools to support the industry.