'Our market development strategy is about helping your businesses thrive. We work to create a healthy market for your product by developing and maintaining domestic and overseas markets and helping you give the customer what they want and will enjoy. That's why we invest over £19m in marketing and export development every year' - Christine Watts, Chief Officer (Communications and Market Development)
Live and recent campaigns
A new £1.4 million marketing campaign for lamb is to be launched by AHDB as industry seeks to further support the sheep sector.
Our consumer websites
The Department of Dairy Related Scrumptious Affairs
Giving young parents permission to indulge in dairy...
AHDB consumer insight
Accessing the global marketplace
Every year we strive to develop new markets for British food overseas and we’re always looking for the next opportunity. Working with pork processors, we’ve grown pork exports to China to over 80,000 tonnes in just 10 years. And this will only become more important as we leave the EU.
We’re working on opening up the Philippines for beef, Kenya for seed potatoes and have gained approval for exporting lamb to Saudi Arabia. The latest big win is an agreement from the Chinese authorities to lift the ban on British beef.