Our market development strategy is about helping your businesses thrive. We work to create a healthy market for your product by developing and maintaining domestic and overseas markets and helping you give the customer what they want and will enjoy. That's why we invest over £19m in marketing and export development every year.
Live and recent campaigns
Our consumer websites
AHDB Marketing highlights
Wake Up to B12 with Dr Ranj
As part of the We Eat Balanced campaign, TV Doctor encourages Brits to Wake Up to B12
We Eat Balanced results
We Eat Balanced campaign successfully changed consumer perceptions and protected purchase intent.
AHDB consumer insight
Our meat trade section is packed with information and tools to support the industry.