'Our market development strategy is about helping your businesses thrive. We work to create a healthy market for your product by developing and maintaining domestic and overseas markets and helping you give the customer what they want and will enjoy. That's why we invest over £19m in marketing and export development every year' - Christine Watts, Chief Officer (Communications and Market Development)
Live and recent campaigns
Love Lamb Week
Love Lamb Week, was started by Cumbrian sheep farmer Rachel Lumley in 2015. The week (1-7 September) is an industry-wide initiative involving the Agriculture & Horticulture Development Board (AHDB), the National Sheep Association (NSA), the National Farmers’ Union (NFU), Red Tractor, HCC in Wales, LMC Northern Ireland and QMS in Scotland.
A new £1.4 million marketing campaign for lamb is to be launched by AHDB as industry seeks to further support the sheep sector.
Our consumer websites
New Pork TV Advert is Coming Soon!
Following the continued success of AHDB Pork’s midweek meals marketing campaign, a brand new TV advert and campaign will start on the 1st October 2019.
The Department of Dairy Related Scrumptious Affairs
Giving young parents permission to indulge in dairy...
Online campaign went off the scale!
In April AHDB Beef & Lamb enlisted the support of Spencer Matthews and a squad of mummy bloggers to help showcase beef and lamb’s relevance to a modern and healthy lifestyle.