'Our market development strategy is about helping your businesses thrive. We work to create a healthy market for your product by developing and maintaining domestic and overseas markets and helping you give the customer what they want and will enjoy. That's why we invest over £19m in marketing and export development every year' - Christine Watts, Chief Officer (Communications and Market Development)
Live and recent campaigns
The Love Pork Midweek Meal campaign is back 1 October – 11 November 2019 with a new TV Campaign.
A new £1.4 million marketing campaign for lamb is to be launched by AHDB as industry seeks to further support the sheep sector.
AHDB is setting the record straight with its latest campaign, Ordinary Food is Good Enough.
Our consumer websites
The Food Advisory Board (FAB) Launches
To help provide balance and knowledge to unfair and misleading media headlines, the Food Advisory Board (FAB) has been created.
UK Dairy campaign scoops international award
AHDB Dairy market development team has been awarded the IMP Group Yves Boutonnat Trophy at the World Dairy Summit in Istanbul.
Preview of New Pork TV Advert
The long-anticipated £2.5million pork marketing campaign will be launching on the 1 October.
Online campaign went off the scale!
In April AHDB Beef & Lamb enlisted the support of Spencer Matthews and a squad of mummy bloggers to help showcase beef and lamb’s relevance to a modern and healthy lifestyle.
AHDB consumer insight
Explore our new meat trade section, which is packed with lots of useful information and tools to support the industry.