'Our market development strategy is about helping your businesses thrive. We work to create a healthy market for your product by developing and maintaining domestic and overseas markets and helping you give the customer what they want and will enjoy. That's why we invest over £19m in marketing and export development every year' - Christine Watts, Chief Officer (Communications and Market Development)
Coronavirus: the consumer marketing challenge
Given the recent developments in relation to coronavirus, we have been working to review our activity and ensure it delivers solutions in-line with the rapidly changing demands of the UK consumer.
Read more about adapting to the challenges during the COVID-19 pandemic.
Live and recent campaigns
Make it with Lamb
Do you have a favourite lamb recipe you could share? Or a top tip for cooking with lamb?
Potatoes – Bud is Back
Our favourite potato Bud the Spud is back! He is making a welcome return in the new More Than a Bit on the Side campaign and a debut on TV screens with video-on-demand.
Our consumer websites
Premier Steak Night
Due to the Coronavirus outbreak, the foodservice industry in the UK – and across much of the world – has had to close, leaving a huge hole in the economy and an army of chefs with no one to cook for.
Having Positive Conversations
The red meat & dairy industries faced the usual challenges at the start of 2020
Preview of New Pork TV Advert
The long-anticipated £2.5million pork marketing campaign will be launching on the 1 October.
The Department of Dairy Related Scrumptious Affairs
Giving young parents permission to indulge in dairy...
Online campaign went off the scale!
In April AHDB Beef & Lamb enlisted the support of Spencer Matthews and a squad of mummy bloggers to help showcase beef and lamb’s relevance to a modern and healthy lifestyle.
AHDB consumer insight
Explore our new meat trade section, which is packed with lots of useful information and tools to support the industry.