'Our market development strategy is about helping your businesses thrive. We work to create a healthy market for your product by developing and maintaining domestic and overseas markets and helping you give the customer what they want and will enjoy. That's why we invest over £19m in marketing and export development every year' - Christine Watts, Chief Officer (Communications and Market Development)


Coronavirus: the consumer marketing challenge

Given the recent developments in relation to coronavirus, we have been working to review our activity and ensure it delivers solutions in-line with the rapidly changing demands of the UK consumer. 

Read more about adapting to the challenges during the COVID-19 pandemic.

Coronavirus: consumer marketing support

Live and recent campaigns

Our consumer websites

Our work

AHDB Marketing 2020 highlights




AHDB consumer insight

The team

Image of staff member Christine Watts

Christine Watts

Chief Communications and Market Development Officer
Image of staff member Anna Farrell

Anna Farrell

UK Marketing & Communications Director