Our market development strategy is about helping your businesses thrive. We work to create a healthy market for your product by developing and maintaining domestic and overseas markets and helping you give the customer what they want and will enjoy. That's why we invest over £19m in marketing and export development every year.


Coronavirus: the consumer marketing challenge

Given the recent developments in relation to coronavirus, we have been working to review our activity and ensure it delivers solutions in-line with the rapidly changing demands of the UK consumer. 

Read more about adapting to the challenges during the COVID-19 pandemic.

Coronavirus: consumer marketing support

Live and recent campaigns

Our consumer websites

Our work

AHDB Marketing 2020 highlights




AHDB consumer insight