Make it Lamb 2024

Sunday 1 September sees the start of Make it Lamb, an industry collaboration between all four UK red meat levy boards in support of Love Lamb Week. Make it Lamb is about celebrating lamb’s naturally delicious flavour and versatility, encouraging the nation to try lamb in different ways.

1–7 September

During the week, activities will be taking place across the UK, featuring the farm-to-fork story along with simple, tasty recipe content.

A range of recipes showcasing lamb and its versatility will be featured during the week, including:

Explore our lamb recipes

Grid with 4 lamb dishes to promote British lamb

Campaign activity

The campaign will include a wide range of promotions, from farmgate banners and magazine and newspaper advertising, to retailer and butcher promotional packs and social media influencers who will be providing recipe inspiration.

Look out for:

Half a million Make it Lamb stickers on packs of British lamb across five major retailers
Full-page advertisements in Countryside magazine and the i newspaper
Social media advertisements on the Simply Beef and Lamb Instagram and Facebook channels, featuring well-known foodie influencers
Promotional kits containing recipe leaflets, sticker sheets, posters and children’s activity sheets – these are being sent to around 1,500 butchers and farm shops

Order free marketing resources including banners, stickers and recipe leaflets (while stocks last)

Support Make it Lamb on social media

Social media is an important way to reach consumers on a regular basis, and it’s something we use throughout the year to promote British lamb.

Support our marketing activity across social media by following our channels below and liking and sharing the content with your friends and family.

You can also download graphics to share from your own social media channels to promote Make it Lamb.

Download social media graphics

Simply Beef & Lamb

AHDB Beef & Lamb

X (formerly Twitter)

Collaboration

This year’s Make it Lamb campaign is a collaboration between all four UK red meat levy boards: AHDB, Quality Meat Scotland (QMS), Hybu Cig Cymru (HCC; Meat Promotion Wales) and the Livestock and Meat Commission (LMC).

It is also supported by the National Sheep Association, the National Farmers’ Union, the National Farmers’ Union Scotland, the Ulster Farmers’ Union and Red Tractor.

Love Lamb Week is an initiative owned by the National Sheep Association, established in 2015. It runs annually from 1 to 7 September with a view to provide the perfect opportunity to highlight the benefits and versatility of lamb and encourage consumption of lamb during its peak season.