Make it Lamb 2024

During the week (1–7 September 2024), activities took place across the UK, featuring the farm-to-fork story along with simple, tasty recipe content. 

Some of the highlights from the campaign are summarised in the infographic. These include:

• The campaign was seen on social media over 5.8 million times
• Half a million Make it Lamb stickers were featured on packs of British lamb across five major retailers
• Full-page advertisements were featured in Countryside magazine and the i newspaper
• More than 1,500 promotional kits containing recipe leaflets, sticker sheets, posters and children’s activity sheets were sent to butchers and farm shops
• Forty farmgate banners were displayed in prominent locations

Support us on social media

Social media is an important way to reach consumers on a regular basis, and it’s something we use throughout the year to promote British lamb.

Support our marketing activity across social media by following our channels below and liking and sharing the content with your friends and family.

You can also download graphics to share from your own social media channels to promote Make it Lamb.

Collaboration

This year’s Make it Lamb campaign was a collaboration between all four UK red meat levy boards: AHDB, Quality Meat Scotland (QMS), Hybu Cig Cymru (HCC; Meat Promotion Wales) and the Livestock and Meat Commission (LMC).

It was also supported by the National Sheep Association, the National Farmers’ Union, the National Farmers’ Union Scotland, the Ulster Farmers’ Union and Red Tractor.

Love Lamb Week is an initiative owned by the National Sheep Association, established in 2015. It runs annually from 1 to 7 September with a view to provide the perfect opportunity to highlight the benefits and versatility of lamb and encourage consumption of lamb during its peak season.