Red meat country of origin audit
AHDB collects data on the share of red meat shelf facings that are given to British and Red Tractor labelled products. Our survey has been running since 2012 and now covers eleven major retailers.
What is a facing?
The number of facings is the number of items that are fitted horizontally along the front of the shelf. If a product is out of stock at the time of the audit, gaps on shelf are counted where it is clear which product is usually stocked.
The survey covers all fresh, pre-packed beef, lamb and pork. It measures the number of product facings found in store and so will differ from sales volumes. Data is collected from Aldi, Asda, Budgens, Coop, Iceland, Lidl, Marks and Spencer, Morrisons, Sainsbury, Tesco and Waitrose.
Fieldwork is conducted by ESA Retail on behalf of AHDB.