Cookies policy

AHDB uses cookies and similar technologies to make our websites work, remember your settings and understand how people use our services. This policy explains the types of cookies we use, why we use them and how you can manage your choices.

This cookies policy was last updated in October 2026.

You can change your cookie choices at any time using the Cookie settings link on our websites.

The Agriculture and Horticulture Development Board (AHDB) is a statutory UK levy board set up by Parliament. We are responsible for our websites and online services, including the cookies and similar technologies used on them.

If you have a question, visit our Contact us page.

You can also contact our Data Protection Officer at:

AHDB
Middlemarch Business Park
Siskin Parkway East
Coventry
CV3 4PE

Email data.protection@ahdb.org.uk. 
 
The independent supervisory authority in the UK to uphold information rights is the Information Commissioner’s Office (ICO). 

Cookies are small files that are downloaded to your computer, phone or other device when you visit a website or application. They allow a website to recognise your device and remember information about your visit.

There are two main types:

• Session cookies for your online session; these are deleted when you close your browser
• Persistent cookies remain on your device for a set period. They can be used to remember your preferences between visits

Cookies can also be:

• First-party cookies, which are set directly by AHDB
• Third-party cookies, which are set by other organisations, such as analytics providers or social media platforms

These cookies are necessary for our websites and applications to work. They support core functions such as security, page navigation, authentication and access to secure areas.

Without these cookies, some parts of our websites or applications may not work as intended.

These cookies remember choices and preferences to make your experience easier.

For example, they might remember your language or region, or whether you have previously visited the website.

These cookies help us understand how people use our websites and applications so we can improve them.

We may use them to:

• Understand which pages people visit most often
• Check that websites and applications are working properly
• Identify and fix errors
• Test different designs and features

We currently use Google Analytics 4 (GA4) to measure website usage and traffic and Microsoft Clarity and Hotjar to record session behaviour and generate heatmaps showing how visitors interact with our pages.

These cookies can record your visit to our website, including the pages you visit and links you follow.

We may use this information to make content or advertising more relevant to your interests and, where applicable, measure the effectiveness of our campaigns.

We do not need your consent for cookies that are:

• Essential to provide services you have requested
• Used only to remember how our website appears or works for you, such as your language or layout preferences
• Used only to produce anonymous or aggregated statistics about how people use our websites, where we do not use the information to identify you or target you with advertising

For other types of cookies, such as some advertising or social media cookies, we will ask for your consent before using them.

When we ask for your cookie preferences, you can:

• Accept all cookies
• Reject non-essential cookies
• Open Cookie settings to choose which non-essential cookie categories you want to allow

You can change your choices at any time using the Cookie settings link on our websites or applications.

Our cookie settings also give you more information about the individual cookies used on the website. You may need to refresh the page for some changes to take effect.

Some cookies on our websites and applications are set by other organisations. These can include organisations providing analytics, videos or embedded content.

Where third-party cookies are used, information about the organisation and why its cookies are being used will be provided through our cookie banner, cookie settings or a separate cookie list linked from the banner.

Third-party tools used on AHDB websites include:

• YouTube iFrames
• AudioBoom
• Microsoft Power Pages
• Google Analytics 4 (GA4)
• Microsoft Clarity
• Hotjar
• Meta Pixel

You can manage third-party cookies through our cookie settings and through your browser settings.

You can also use your browser settings to block or delete cookies.

If you block cookies, including some cookies that are essential to services you have requested, parts of our websites may not work properly and you may not be able to use some features or secure areas.

Find out how to manage cookies in:

• Google Chrome
• Microsoft Edge
• Mozilla Firefox
• Opera
• Apple Safari

You can also opt out of Google Analytics tracking across websites using Google's browser opt-out tool.

This cookies policy was last updated in October 2026.

We may change this policy from time to time. When we do, we will update this page and, where appropriate, update our cookie banner or provide an additional notice.