Trade: meat processing and sales
From beef, lamb and pork yielding guides to direct selling information, we have a range of resources for meat producers and retailers. Whether you are a livestock producer, a small family-run butchers, a large cutting plant manager or a farm shop owner, our information is designed to support your business.
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Explore these features to improve your profit margins. Tools include:
There are also handy cutting guides, yield information charts and exports information.
Direct selling and box schemes
The direct selling programme provides information, advice and practical meetings for businesses involved in direct meat sales covering farm shops, farmers markets and box schemes focusing on meat quality and profitability.
Guides for promoting red meat
These guides explain how to promote lean beef, lamb and pork accurately, using scientifically substantiated nutrition and health claims, in consumer-friendly language.
Marketing and exports
Find out more about our marketing campaigns and our work to support halal and exports.
Recipes and cooking tips
Discover our wide range of beef and lamb recipe ideas, especially designed for chefs and caterers.
News and features
Industry news and features from the AHDB Trade team, covering everything from education, consumer research and marketing advice.
If you'd like to speak to a member of the team directly or have any questions, contact:
Meet the team
AHDB's Trade team works with the retail and foodservice sector to help boost business through marketing, promotion and product development.