Trade: meat processing and sales

From beef, lamb and pork yielding guides to direct selling information, we have a range of resources for meat producers and retailers. Whether you are a livestock producer, a small family-run butchers, a large cutting plant manager or a farm shop owner, our information is designed to support your business.

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Explore these features to improve your profit margins. Tools include:

There are also handy cutting guides, yield information charts and exports information.

Visit the tools page

Direct selling and box schemes

The direct selling programme provides information, advice and practical meetings for businesses involved in direct meat sales covering farm shops, farmers markets and box schemes focusing on meat quality and profitability.

Direct selling of beef, lamb and pork meat boxes from the farm

Guides for promoting red meat

These guides explain how to promote lean beef, lamb and pork accurately, using scientifically substantiated nutrition and health claims, in consumer-friendly language.

Marketing and exports

Find out more about our marketing campaigns and our work to support halal and exports. 

Recipes and cooking tips

Menu inspiration

Discover our wide range of beef and lamb recipe ideas, especially designed for chefs and caterers.

See more menu inspiration

News and features

Industry news and features from the AHDB Trade team, covering everything from education, consumer research and marketing advice.

Further resources

Contact us

If you'd like to speak to a member of the team directly or have any questions, contact:

Martin Eccles, Trade Marketing Executive

Email: Phone: 078 3792 0053

Meet the team

AHDB's Trade team works with the retail and foodservice sector to help boost business through marketing, promotion and product development.

Image of staff member Stasha Napior-Kowska

Stasha Napior-Kowska

Senior Account Manager

See full bio

Image of staff member Carrie McDermid

Carrie McDermid

Head of Marketing

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Image of staff member Martin Eccles

Martin Eccles

Trade Marketing Executive

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Image of staff member Julie Bird

Julie Bird

Engagement Officer (Dairy and Pork)

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Image of staff member Karl Pendlebury

Karl Pendlebury

Engagement Manager – Beef & Lamb

See full bio