Reputation

We work to protect and promote British farming and its products throughout our projects and programmes because we recognise its one of your greatest priorities.

From challenging misinformation, informing consumers of today and of the future to promoting the very best of quality British meat and dairy, our expertise from across the business comes together to help tell the real story of British farming.

Reputation is the general public's opinion of farming and its products and covers three main areas:

We work to deliver unique leadership and expertise, build evidence and data and promote fair recognition to help safeguard the future of UK agriculture.

From improving livestock health to responsible medicine use, our resources can help make your business more productive, profitable and resilient.

Using the latest evidence and analysis we highlight the health, nutrition and sustainability benefits of meat and dairy products and the role they play in healthy and sustainable diets.

Using facts to counter mistruths in advertising and the media.

Understanding and analysing the latest trends and habits.

Educating the consumers of tomorrow to ensure the long-term sustainability of the UK food and farming industry.

Promoting the benefits of eating meat and dairy, through our marketing campaigns.

Championing the reputation of UK products overseas through our export work.