Agri Market Outlook: July 2021

Everything in its right place? – Phil Bicknell, AHDB Market Intelligence Director 

With fodder in the shed and harvest set to gather pace, I can’t help feeling a degree of optimism right now. Whereas previous outlooks have flagged the uncertainty created by leaving the EU and the covid pandemic, it now feels like we’ve navigated some choppy waters, although it’s far from plain sailing ahead. Critically, we have seen the continuation of relatively strong prices across the farming sectors over recent months. Add all that together, and it’s no wonder that there’s an air of cautious optimism at the agricultural events and meetings that I’ve attended in the last few weeks.

Confidence, however, is a fickle friend.  As ever, these outlooks are intended to highlight the various elements that will shape farming’s fortunes. The reality is that there won’t a one-size-fits-all roadmap for navigating the potential impacts on your sector and your business – that’s certainly the case when it comes to the complexities around carbon and the environment -  but our evidence and insight can help you plan, prepare and budget for the challenges and opportunities as we look to the future. 

Stay up-to-date

Take a look at this quick reference guide for an update on key market prices and trends across all sectors.

Key Market Prices and Trends: July 2021


It should be noted that the information in these outlook reports is based on information currently available but still involves risks, variables and uncertainties. Agricultural markets are highly volatile, often unpredictable, and unforeseen factors can have a major impact on production and prices. Consequently, no guarantee is given to the accuracy of the outlooks, but they are simply put forward as our best estimates at the time of publication.


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