Retail and consumer insight

Understanding the consumer

We want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.

This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.

The rise of plant-based food products and implications for meat and dairy

Senior Analyst Susie Stannard explains the rise of veganism and what's driving people to cut down on red meat and dairy. Click here for the full report


Latest consumer insight articles

Retail and consumer insight reports

28 September 2017

This report explores key areas in which young consumers’ habits differ from the rest of the population and considers what challenges and opportunities this may pose for the food and agriculture industries.

7 June 2017

This report examines health from the consumer’s perspective and picks out the challenges and opportunities in meeting the needs of the modern consumer. It is the first in a series of ‘focus on’ reports the team is producing.

Find out more

If you can't find what you're looking for, ask us a question at Strategic.Insight@ahdb.org.uk

Sector specific retail data

Beef and lamb retail data Pork retail data Dairy retail data Potatoes retail data