Retail and consumer insight
Understanding the consumer
We want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.
This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.
The rise of plant-based food products and implications for meat and dairy
Senior Analyst Susie Stannard explains the rise of veganism and what's driving people to cut down on red meat and dairy. Click here for the full report
17 April 2019
Making the food of love almost effortless could be the key to capturing shopper’s hearts on Valentine’s Day
9 April 2019
Valentine’s Day is a great excuse to treat ourselves and our loved ones, particularly with food.
18 March 2019
Oat products have seen increased new product development in the UK over the last 4 years. This is good news for oat farmers who could benefit from increased demand.
15 March 2019
Over the last 25 years, the number of independent butchers in the UK has reduced by 60%. However, this has now steadied as consumers are increasingly willing to shop based on factors other than convenience and price.
13 March 2019
Data suggests consumers are less sensitive to butter prices as prices increase
13 March 2019
The value of the eating-out market is in decline. Tailored offerings are key to appeal to consumer segments.
8 March 2019
Strategies are being put in place to minimise disruption
6 March 2019
Scratch cooking is on the rise. Brexit, higher inflation and increasing prices could be contributing to the trend.
6 March 2019
Increased demand for sausages and bacon, especially at breakfast, has helped to boost pig meat performance in the eating out market.
25 February 2019
The food delivery market has seen double digit growth in the last year as new players enter the market and expand the offering
22 February 2019
This year was particularly strong for smaller roasting joint sizes, party food and fresh cream
7 February 2019
Britain’s love for Cheddar still continues to dominate the cheese market, but continental cheese is getting a boost and consumers don’t need to go far to satisfy their taste for the exotic.
28 January 2019
How big is the sweet potato market and how is it performing? What are consumers’ nutritional perceptions? How does this compare with standard potatoes?
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11 December 2018
What's all the fizz about fermented? We take a deep dive into this trend and the latest innovations within the dairy category.
11 December 2018
Food waste costs each household an average of £540 a year. Find out how the industry is responding.
7 December 2018
Celebrations are one of the most valuable types of meal, with shoppers willing to spend more for events
29 November 2018
With Christmas round the corner, AHDB has released a new podcast looking at what consumers will be looking out for in the shops this year and what farmers are doing to prepare for the change to come in the New Year.
23 November 2018
34% of eating-out occasions involve potatoes, so how is this changing over time?
Retail and consumer insight reports
International Consumers
3 January 2019
Chinese consumers are becoming increasingly wealthy and their dietary patterns are changing. We take a look at how these changes are affecting demand for imported food and where the opportunities lie for exporters to China.
3 January 2019
The United States has some of the highest levels of food consumption in the world. We discover how their desire for low cost but high quality affect consumer demand and how premium British products could stand out in this highly competitive market.
3 January 2019
Japan's consumers are wealthy, highly urbanised and ageing. They seek convenient meals to fit around their busy lives and have a strong interest in health and wellbeing. We identify opportunities in Japan for exporters of British foods.
31 March 2018
As Brexit draws closer, we hear much about the opportunities new export markets present for British food and farming products.
Find out more
If you can't find what you're looking for, ask us a question at Strategic.Insight@ahdb.org.uk
Sector specific retail data
Beef and lamb retail data
Pork retail data
Dairy retail data
Potatoes retail data