Retail and consumer insight

Understanding the consumer

We want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.

This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.

Retail data dashboards

GB retail performance of beef, lamb, pork, dairy and potatoes. Data is provided by Kantar.

Retail and consumer insight reports

See all reports

International Consumer Insight

See our reports on how consumers behave and shop around the world and what this means when tailoring export products to different regions.

Consumer Insight Webinars

The latest webinars from the retail and consumer insight team as they discuss trends in shopping behaviour and opportunities for the industry.

Consumer Insight Podcasts and Videos

Dairy Retail Market Update

NEW: We eat balanced campaign

We discuss how we aim to change consumers hearts and minds with our new campaign by providing them with the facts and reassuring our audience that the foods they enjoy.