Retail and consumer insight
Understanding the consumer
We want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.
This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.
Featured podcast
10 February 2020
Technology is expanding consumer choice in the food delivery market.
4 February 2020
Belt-tightening behaviours meant Christmas 2019 saw the slowest rate of growth over the festive period in four years.
3 February 2020
Food costs an average of £41.70 per person per week
30 January 2020
Spend on frozen food overall is steady, but frozen red meat is being left in the cold.
13 January 2020
In store purchase drivers differ across dairy categories, therefore what are the opportunities for the dairy sectors?
13 January 2020
The way consumers view health is changing and one size does not fit all.
7 January 2020
More people are embracing low alcohol lifestyles
18 December 2019
In the last year mince has seen spend and volume increases but steaks and roasting were in steady decline
12 December 2019
Snacking is back and health is driving fewer meal choices
12 December 2019
Red meat saw seasonal uplifts at Halloween but can we push the category further?
25 November 2019
Total beef volumes have declined by 1.4% in the last year. This is not across all categories, however, with mince seeing spend and volume increases but steaks and roasting seeing steady declines.
22 November 2019
Sales have gone into decline as health concerns begin to bite
13 November 2019
Unsettled weather hampered grocery growth this summer
14 October 2019
Flexitarians are on the rise but has veganism been over-stated? How has market saturation affected meat and dairy sales?
7 October 2019
Chilled potatoes have gone into decline for the first time in 5 years
16 September 2019
Blue Planet 2 brought plastic pollution to the forefront of the British environment debate. New research by AHDB has shown plastic usage in packaging is a concern for 86% of consumers.
12 September 2019
12% of pig meat volumes sold have an outdoor claim, but are there more opportunities?
11 September 2019
Make the most of trends, AHDB research and data to understand the modern shopper
10 September 2019
We look at some key indicators to gauge the UK’s economic performance, what this means for consumers and the outlook for the months ahead, especially given the backdrop of Brexit uncertainty.
28 August 2019
Crisps are the UK's favourite savoury snack and worth £950 million a year. Ready salted is the most popular flavour but new products are stealing some share.
Retail and consumer insight reports
Tap into opportunities for meat, dairy and potatoes across Asia by exploring its diverse and changing needs
Japan's consumers are wealthy, highly urbanised and ageing. They seek convenient meals to fit around their busy lives and have a strong interest in health and wellbeing. We identify opportunities in Japan for exporters of British foods.
The United States has some of the highest levels of food consumption in the world. We discover how their desire for low cost but high quality affect consumer demand and how premium British products could stand out in this highly competitive market.
Chinese consumers are becoming increasingly wealthy and their dietary patterns are changing. We take a look at how these changes are affecting demand for imported food and where the opportunities lie for exporters to China.
Find out more
If you can't find what you're looking for, ask us a question at Strategic.Insight@ahdb.org.uk
The Team
