Retail and consumer insight

Understanding the consumer

We want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.

This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.

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Consumer Insight Conference

Following an extraordinary few months for the industry, join the AHDB Retail & Consumer Insight team during a series of six webinars in October and November, focused on reviewing how the market and consumers have changed with COVID-19, and what opportunities and threats this now presents for AHDB sectors.

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Latest consumer insight articles

Coronavirus Updates

Our analysis on the impacts of the coronavirus on retail and foodservice will be published above.
See analysis from our partner agencies:

IGD Kantar

Retail and consumer insight reports

International Consumers

Consumer Insight Podcasts

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The Team

Steven Evans

Senior Consumer Insight Manager

Kim Malley

Senior Retail Insight Manager

Susie Stannard

Consumer Insight Manager

Rebecca Gladman

Retail Insight Manager

Grace Randall

Consumer Insight Analyst