Retail and consumer insight
Understanding the consumer
We want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.
This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.
Take a look at how consumer attitudes towards meat and dairy will impact future demand.
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Latest research reports
International consumer insight
See our reports on how consumers behave and shop around the world and what this means when tailoring export products to different regions.
84% of stakeholders we have presented to said they definitely will or potentially will make a change following our insights
81% of attendees at our webinars say they will potentially make changes to their business as a result of what they heard
The insights allows us to focus on the key opportunities to drive category and retailer growth
The insights will be used to inform and support consumer work on dairy and sustainability, which is a key strategic area for us
Dairy trade association
We will be using this information to share with customers and internally to educate and influence change
While AHDB seeks to ensure that the information contained on this webpage is accurate at the time of publication, no warranty is given in respect of the information and data provided. You are responsible for how you use the information. To the maximum extent permitted by law, AHDB accepts no liability for loss, damage or injury howsoever caused or suffered (including that caused by negligence) directly or indirectly in relation to the information or data provided in this publication.