Retail and consumer insight

Understanding the consumer

We want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.

This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.

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Latest research reports

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84% of stakeholders we have presented to said they definitely will or potentially will make a change following our insights

81% of attendees at our webinars say they will potentially make changes to their business as a result of what they heard

The insights allows us to focus on the key opportunities to drive category and retailer growth 

Beef processor

The insights will be used to inform and support consumer work on dairy and sustainability, which is a key strategic area for us  

Dairy trade association

We will be using this information to share with customers and internally to educate and influence change

Pork processor


The Team

Image of staff member Steven Evans

Steven Evans

Senior Consumer Insight Manager

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Image of staff member Kim Heath

Kim Heath

Senior Retail Insight Manager

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Image of staff member Susie Stannard

Susie Stannard

Consumer Insight Manager

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Image of staff member Cathy Burton

Cathy Burton

Trainee Analyst

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Image of staff member Rebecca Gladman

Rebecca Gladman

Retail Insight Manager

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Image of staff member Grace Randall

Grace Randall

Retail Insight Manager

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