Retail and consumer insight

Understanding the consumer

We want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.

This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.

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If you can't find what you're looking for, ask us a question at Strategic.Insight@ahdb.org.uk

The Team

Steven Evans

Senior Consumer Insight Manager

Kim Malley

Senior Retail Insight Manager

Susie Stannard

Consumer Insight Manager

Rebecca Gladman

Retail Insight Manager

Grace Randall

Consumer Insight Analyst

Zoe Avison

Retail Insight Analyst

Hannah Clarke

Trainee Analyst