Retail and consumer insight
Understanding the consumer
We want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.
This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.
Consumer Insight Webinars
Following an extraordinary few months for the industry, the AHDB Retail & Consumer Insight team delivered a series of six webinars for meat, dairy and produce sectors on the changing market lanscape for retail and foodservice and on the changing consumer landscape and how coronavirus has affected needs for health, environment, provenance and more.
Retail and consumer insight reports
Consumer Insight Podcasts
Milk your moments campaign results
Consumer Insight Manager Susie Stannard discusses how insights helped with evaluation of the milk your moments campaign
Pork Mid Week Meals - How have attitudes changed?
How has the image of pork changed and how do consumers cook with it mid week?
Covid-19 impact on beef and lamb
We discuss how the current situation is affecting the retail market and in home consumption of beef and lamb
Find out more
If you can't find what you're looking for, ask us a question at Strategic.Insight@ahdb.org.uk