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Retail and consumer insight
Understanding the consumer
We want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.
This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.
Recent Consumer Demand Analysis
Research reports
The Team
Consumer Team


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Retail Team




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