Retail and consumer insight

Understanding the consumer

We want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.

This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.

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If you can't find what you're looking for, ask us a question at Strategic.Insight@ahdb.org.uk

Sector specific retail data

Beef and lamb retail data Pork retail data Dairy retail data Potatoes retail data

The Team

Steven Evans

Consumer Insight Manager

Kim Malley

Retail Insight Manager

Susie Stannard

Senior Consumer Insight Analyst

Grace Randall

Consumer Insight Analyst

Zoe Avison

Retail Insight Analyst