Grace Randall
Retail and Consumer Insight Manager
Email: Grace.Randall@ahdb.org.uk
Grace has worked within the retail and consumer insight team at AHDB for 5 years. Her current role focuses on understanding the performance and trends in retail and foodservice markets and communicating opportunities for AHDB levy payers. Grace’s recent projects include analysing shopper attitudes towards meat-free products and research on how to optimise the meat shopping experience.
Before joining the team, she had analytical roles in the Data and Analysis and Technical teams within AHDB. Prior to joining the company, she worked in the financial sector, having studied Mathematics at the University of York.
She has continued her analytical studies while at AHDB having recently completed a data analysis for managers qualification from the London School of Economics.
Other Articles from Grace Randall
Cross Sector
- Consumer Focus: The evolving needs of the 55 and overs
- Country Focus: USA
- Consumer Insights: Trust, Transparency and Traceability
- Country Focus: Canada
- Consumer Insights: Understanding consumer needs behind in-home meals
- Consumer Insights: Improving shopper engagement with the meat aisle
- Consumer Insights: Foodservice 2021 Recovery, challenges and opportunities
- Consumer Insights: Shopper behaviour to meat and meat-free
- Falling consumer confidence feeds scratch cooking increase
- Know your eating out customer
- Better targeting food home delivery
- Home baking proves a hard sell
- Menu trends spring/summer 2019
- Mother's Day gifting boosts grocery sales
- Consumer views on plastic and the environment
- Valentine's Day felt the love
- How lockdown has influenced the consumer landscape
- Has lockdown influenced our need for healthy foods?
- How a more price conscious consumer affects product choices
- Beef and dairy winners this Christmas
- Strong January performance for red meat and dairy
- Delivery continues to drive takeaway growth during Lockdown 3
- Easing lockdown boosts Easter lamb
- Positive reopening for restaurants but not back to pre-pandemic levels
- Economic pressure on consumers provides opportunities for discount and bargain stores
- Calories on menus polarise opinions
- Continental meats take bigger slice of the cooked market
- Processed meats boosted by premiumisation
- Christmas sees red meat roasting growing faster than total grocery
- Deceleration of meat and dairy alternative growth this Veganuary
- Ready meal growth driven by need for convenience
- Vegetarian and vegan dish recovery slow
- Inflationary pressures impact Easter 2022
- Inflation hits value meat tiers, impacting struggling shoppers
- Discounters have highest ever share as shoppers trade down stores
- Winter warmers and treats for Halloween this year
- Demand for value own label grows by nearly 50%
- Meat alternative sales decline this Veganuary
- How much money are UK consumers spending on food since the cost-of-living crisis?
Cereals & Oilseeds Sector
Dairy Sector
Beef & Lamb Sector