Consumer Focus: The evolving needs of the 55 and overs
As the UK population continues to age, the older consumers grow in influence. How do we meet their needs for convenience and healthy ageing? Does the older customer still want to eat meat and two veg and a roast on a Sunday? We discover the evolving needs of those aged 55 and over and how they are embracing change.
For some ‘Super Saturday’ was the day they had been waiting for, the appeal of beer on tap and restaurant food enticing them back out-of-home, but for some it will take more time to feel confident venturing out.