Health and diet choices

18 September 2019

Make the most of trends, AHDB research and data to understand the modern shopper

16 August 2019

Is the meaning of 'health' evolving? We explore how health is increasingly subjective, how the supply chain is reacting to these changing needs, as well as opportunities for the future.

6 June 2019

Our expert analysis of market activity in dairy, pork, beef, lamb, cereals, oilseeds and potatoes

16 August 2019

We spend £1.6bn a year on home baking in the UK, but it’s a category in decline. The potential market for pre-packed flour and butter is large...

24 May 2019

How eating pork contributes to good health and well-being

24 May 2019

We all know lamb tastes great - but did you know it's good for you, too?

24 May 2019

Six reasons why beef is important for a healthy, balanced diet

3 June 2019

Join AHDB Beef and Lamb’s Senior Marketing Manager Gareth Renowden and Matt Southam, Head of Retail and Foodservice Engagement, for a webinar to discuss the upcoming consumer marketing campaign for lamb.

13 August 2019

Useful, fact-based info about red meat and the environment

16 August 2019

The dairy sector, and liquid milk specifically, is often seen as a category under attack. From plant-based alternatives to changing habits, what are the drivers of change and what are the best strategies to retain consumers in the category?

16 August 2019

With rising food insecurity, an increasing amount of leftovers are hitting our stomachs, rather than hitting the bottom of the bin.

25 September 2019

Kantar, IGD and Future Thinking join AHDB to analyse opportunities coming from evolving consumer trends