Health and diet choices

10 May 2022

Vegetarian dishes remain the smallest proportion of menus with only 9% share of main meals

4 January 2022

When choosing what to eat, 55% of consumers claim health is important. Yet only 28% of total food and drink servings are chosen for health reasons.

27 January 2022

The latest results of our AHDB/Blue Marble study show that consumer perceptions of agriculture remain very positive with almost two thirds (63%) feeling very or somewhat positive towards British agriculture.

1 December 2021

Processed red meat accounts for 39% of value sales and 96% of households bought a processed meat product in the last year.

1 October 2021

After the tumult of 2020, retail sales of the meat, fish and poultry (MFP) category are now beginning to settle back to a more ‘normal’ pattern.

8 December 2021

Research suggests that public opinion is divided on whether regulations to introduce calories on menus will be effective at tackling obesity within the UK.

2 September 2021

As restrictions have eased and the majority of the population is now vaccinated, how has that impacted dairy purchasing habits?

7 December 2021

Animal welfare is claimed to be one of the most important factors for consumers when choosing meat products, after other considerations such as appearance and price.

18 October 2021

Health is a long-standing concern for consumers, and therefore is a topic AHDB monitors regularly.

7 July 2021

With the COVID-19 pandemic, have Added Value ranges maintained their relevance? and what are the opportunities going forward?

8 December 2021

Dietary preferences are as individualised as clothing these days and the food we choose to eat, or not to eat, is often used as a badge to signal deeper interest in health, pleasure or ethics.

7 September 2021

The UK’s 27 million households have a collective 82 billion consumption moments each year, providing a huge opportunity for our industry to influence what people choose to eat

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