Content related to the sectors: pork

4 June 2026

Protecting and growing UK red meat exports to Japan: Why compliance matters

Japan offers UK exporters long-term opportunities, but only if market access is protected, maintained and expanded responsibly. We look at why compliance matters.

4 June 2026

A cautious outlook for the pork sector

Mark Haighton, Pork Sector Director, shares his thoughts on the outlook for the pork sector.

4 June 2026

Insights from the European Pig Producers Congress in Poland

Zanita Markham, Sustainability and Engagement Manager, shares some of the key themes from the congress.

4 June 2026

UK trade with EU and USA takes centre stage at AHDB Red Meat Export Conference

Future trade with the EU and the USA for the UK red meat sector was a key topic at our 2026 event.

3 June 2026

Prices continue to face pressure: Pork market update

The SPP stood at 178.47p/kg for the week ending 23 May, down 28.18p year on year

3 June 2026

Reaching beyond the farmgate on disease prevention among pigs

We’ve launched a new campaign targeting small-scale pig keepers with the message: Don’t give disease a piggyback.

2 June 2026

Promotions and price sensitivity steer Easter purchasing patterns in 2026

Easter 2026 showed that shoppers still want to celebrate but value played a bigger role in what they bought, we look at what impact this had on pork, lamb and beef and which protein was the standout performer.

2 June 2026

Red meat in foodservice: The trends shaping today’s menus

With household budgets remaining tight, the eating-out market has faced sustained pressure with consumers changing their habits. We reveal the influence this has had on menu trends and the impact on red meat.

1 June 2026

From weathering the storm to planning ahead: Turning climate challenge into on-farm action

To support businesses against changing weather patterns, we have developed Climate Resilience On-Farm Action Planners.

1 July 2026

AHDB at Groundswell 2026

Join us at Groundswell 2026 to find out how we can support farmers in building resilient, sustainable businesses using practical data-driven insight on farm.

27 May 2026

British pork campaign continues to make gains with consumers

February delivered another strong performance from our ‘This is British pork. But not as you know it’ campaign.

27 May 2026

Showcasing British pig farming to the public at Farm-Fest

We were proud to support the Junior Pig Club at The Great British Farm-Fest last weekend, helping bring British pig farming to life for visitors of all ages.