This report examines trends for Christmas and other celebrations such as Valentine’s Day, Mother’s Day and Halloween, highlighting their importance and opportunities for red meat, potatoes and dairy, both in retail and foodservice.
We explore how engaged consumers are with food production issues, which elements of the food system are most trusted, how demonstrating shared values can boost trust, where consumers get their information from and will look at potential barriers to trust in the future.
Online is one of the fastest growing channels in grocery. However, red meat under-trades online and has specific barriers that prevent it from being bought more frequently. We look at the shopper journey for customers buying meat online and compare how it differs to shopping in store.
As the UK population continues to age, the older consumers grow in influence. How do we meet their needs for convenience and healthy ageing? Does the older customer still want to eat meat and two veg and a roast on a Sunday? We discover the evolving needs of those aged 55 and over and how they are embracing change.
What really drives consumers to buy particular products? We explore pre- and in-store influences across different meats, cuts and shopper missions; guiding retailer and producer strategies to improve category performance.
The value of the eating-out market is nearly as big as retail, highlighting its importance to understand as a category. Find out about market performance, with a deep dive on proteins, and wider category trends.
Within this report, we investigate whether the EU referendum is likely to deliver a boost for domestic growers and producers on the back of improved consumer sentiment towards buying British. We look at how shopper behaviour may be impacted going forward and look to see if there is any evidence of change so far.
This report examines health from the consumer’s perspective and picks out the challenges and opportunities in meeting the needs of the modern consumer. It is the first in a series of ‘focus on’ reports the team is producing.