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This is British pork. But not as you know it
British pork returned to screens in February 2025 as part of our exciting new marketing campaign.
The campaign – This is British pork. But not as you know it – demonstrated the versatility of British pork by enticing consumers with delicious recipes that can easily be made at home.
The aim of the campaign was to shine a spotlight on pork as a nutritious and versatile alternative to chicken, which is big on protein and big on taste.
In the new TV advert we highlighted the wide range of dishes that pork can star in, showcasing tasty, family-friendly meals that cost less than £1.50 per portion.
It demonstrates that British pork is not just tasty, it is also a healthy and value-for-money protein that consumers can use to add variety to their midweek meals.
We also inspired consumers to cook British pork in a variety of different cuisines – not just the traditional Sunday roast.
1–28 February 2025
Throughout February we promoted the campaign to a family audience via a range of channels.
The advert was shown on:
- Channel 4
- ITVX
- Netflix
- Sky
- Social media
- YouTube
Retailers also featured the campaign in store.
Recipes
We showcased lots of easy-to-prepare dishes from around the world to inspire people to think beyond the traditional roast.
The recipes featured 5%-fat mince, loin steaks and medallions, and included:
- Hoisin pork meatballs
- Air-fried loin steaks with roasted vegetables
- Pork and ginger stir-fry
- Spanish pork with butterbeans and chorizo
All the recipes cost less than £1.50 per portion – ideal for families looking for budget-friendly and tasty midweek meals.
Support Love Pork on social media
You can support our marketing activity across social media by following one (or more) of our channels below and liking and sharing the content with your friends and family.
Look out for lots of eye-catching content throughout the year, including delicious, new recipe ideas, and download our pack of graphics to share on social media.
