Feed Your Family for Less with British Pork

Aimed at the family audience, the campaign showcased delicious, healthy and budget-friendly pork recipes, using cuts such as 5% fat mince, shoulder, loin steaks and fillet, all under £1.50 per portion.

Autumnal recipes ideal for the colder weather such as sweet chilli pork, creamy lemon pork pasta, katsu-style curry and pulled pork rolls were shown in social media adverts across Facebook, Instagram, and Pinterest and featured in the budget-friendly recipes collection on our Love Pork website.

Our popular TV advert showcasing the versatility and great value of pork dishes, was promoted across on-demand TV channels on ITVX, Channel 4, Sky and YouTube to reach a wider audience

Over the four-week period the campaign was:

• Seen 16 million times on social media
• Watched 6 million times on YouTube
• Viewed 3.1 million times on catch-up TV

This diverse mix of channels ensured we could target our main family audience with key messages about British pork being an affordable, healthy, tasty and versatile protein choice.

Previous campaign results

Research shows our pork marketing campaigns have successfully shifted consumer perceptions, presenting British pork as a healthy, versatile and affordable meal option.

Evaluation of the January 2024 campaign showed a significant increase in key attitudinal measures and a 6% increase in purchase intent, which takes it to its highest level in four years (source: TwoEarsOneMouth).

A £10.05 return in sales was reported for every £1 of levy money invested in advertising during the campaign.

This equates to an additional £9.6m in retail sales – that’s 1,331 tonnes (incremental tonnes to total pork) more pork in shoppers' baskets.

The campaign also brought in 173,000 extra shoppers who would not have bought pork had the campaign not run, and increased household penetration from 25.9 million to 26.1 million households (source: Kantar). 

Support Love Pork on social media

Social media is an important way to reach consumers on a regular basis, and it’s something we use throughout the year to promote British pork.

We showcase pork-based recipes, inspirational posts from social media influencers and farmers’ stories.

You can support our marketing activity across social media by following our channels below and sharing the content with your friends and family.