Love Lamb Week 2020

The campaign is back again this year, running 1 – 7 September and we’d love to have your support.

Love Lamb Week (LLW), the industry week where we all join together to celebrate all things lamb will be going ahead for 2020.  The campaign will run – as it has since it started in 2015 – from 1-7 September

This year, LLW will help launch the September burst of Make It Lamb, part of a £1.44m national advertising campaign. This year’s campaign will have a digital focus, and will be promoting lamb’s delicious flavour, environmental credentials and demonstrating how lamb can be enjoyed as part of a balanced diet.

Free downloadable content

We have a range of digital assets for all to use – from delicious recipe images to health and environmental infographics to help spread the word (Link below). Keep an eye out for #lovelamb and #LoveLambWeek on our Twitter and Facebook accounts and ensure you are following our AHDB accounts for Twitter and Facebook to stay updated with regular beef and lamb news.

Click here to download free assets for your use

(file size: 58.458 mb - file may take a couple of minutes to download)

We have also produced a Butcher's Kit containing 100 recipe cards (4 x recipes) and a lamb recipe poster. These are available, free of charge, and best suited for butchers and farm shops. To pre-order this kit, please email

Lamb can play a role in a healthy balanced diet. Click here to see all nutrition and health claims that can be made about lamb, under EU Nutrition and Health Claims Regulations No. 1924/2006.

Dedicated to the memory of Rachel Lumley, passionate sheep farmer and Love Lamb Week founder.