We Eat Balanced

The Autumn burst of the We Eat Balanced campaign will launch on 6 September with a refreshed look and feel to build on the success of the pilot. When it was live in January 2021, the campaign generated an increase in the number of shoppers who felt red meat could form part of a healthy, balanced diet and that dairy is produced in both a natural and sustainable way.


What did the pilot campaign achieve?

The campaign, which went live in January 2021, was aimed at consumers who were considering reducing their meat and dairy intake to remind and reassure them of the positive role red meat and dairy from Britain can play in a balanced diet.

Independent evaluation shows the campaign achieved:

  • 6% pts more consumers in the target audience felt red meat could form part of a healthy, balanced diet
  • 9% pts more consumers also revealed they feel the same about dairy
  • The target audience recorded an 8% pts increase in seeing dairy as produced in both a natural and a sustainable way
  • There is also a 4% pts increase in seeing red meat as providing a range of vitamins and minerals

Visit the We Eat Balanced website for more information, and for more details about the results, read our press release.

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