Great British Beef Week

Great British Beef Week (GBBW) returned for its sixteenth year on 23 April 2026, shining a spotlight on the dedication of British farmers and the naturally delicious beef they produce.

What is Great British Beef Week?

Great British Beef Week (GBBW) 2026 ran from 23 to 30 April.

The nationwide campaign celebrates the exceptional taste of British beef, while highlighting the hard work and dedication of the farmers who produce it.

GBBW was originally created by Devon beef producer Jilly Greed and former NFU President Baroness Minette Batters, who founded the Ladies in Beef (LiB) farmers’ group.

2026 campaign activity

National retailers supported the campaign in-store, alongside digital and social media content throughout the week.

Ladies in Beef and food industry partners also supported the campaign, alongside Baroness Minette Batters and television presenter and farmer Adam Henson.

In addition, we partnered with The Farmer’s Dog pub to showcase its naturally delicious British beef, sourced from local farmers, including TV celebrity Kaleb Cooper – hear more about this in our podcast.

The campaign was brought to life through social media content featuring Kaleb, consultant and TV celebrity Charlie Ireland, Operations Manager Annie Gray, Head Chef Max D’Amario, Head Chef at The Farmer’s Puppy Jason Hall and Head Butcher Charlotte Kingham, highlighting their dedication to locally sourced Beef.

Find out more about the 2026 campaign

Get involved

Want to support Great British Beef Week?

Here are some easy ways you can get involved:

Order promotional items for your farm, shop, school, cafe or restaurant: Stickers, children’s activity sheets and farmgate banners (while stocks last)
Follow, like and share our content on Facebook and Instagram
Take a photo of your farmgate banner up on your farm and tag us on social media
Share a quick video or message on your social channels showing how you’re getting behind Great British Beef Week, don’t forget to tag Ladies in Beef and AHDB Beef & Lamb

Download a 'Proud to support GBBW' graphic to share on your channels

Instagram

Facebook

How we supported the campaign in 2026

In 2026, we partnered with The Farmer’s Dog pub to showcase its naturally delicious British beef, sourced from local farmers, including TV celebrity Kaleb Cooper.

Content was seen on social media more than 7.8 million times, with more than 1.3 million likes, comments, shares and other interactions.

We also partnered with six major supermarkets to add 2.7 million GBBW stickers to beef products in-store.

In addition, there were also more than 100 pieces of media coverage in the press.

We also created a suite of shareable resources – including social media graphics, stickers, children’s activity sheets and eye-catching farmgate banners – to help spread the message with customers, friends and family.

The campaign was a collaboration between Ladies in Beef, all four UK red meat levy boards and supporting industry partners.

Further information

Order promotional items

Explore recipe ideas on our Simply Beef and Lamb website

Founded by Ladies in Beef (LiB), Great British Beef Week is supported by the Agriculture and Horticulture Development Board (AHDB), The Farmer’s Dog, Hybu Cig Cymru – Meat Promotion Wales (HCC), the Livestock and Meat Commission for Northern Ireland (LMC), the National Farmers Union (NFU), Quality Meat Scotland (QMS), Red Tractor and the Royal Agricultural Benevolent Institution (RABI).

2026 Great British Beef Week campaign highlights infographic.