Great British Beef Week

What is Great British Beef Week?

The nationwide campaign celebrates the exceptional taste of British beef, while highlighting the hard work and dedication of the farmers who produce it.

This year, Great British Beef Week was farmer led, putting the faces behind British beef farming at the heart of the campaign.

Through authentic farmer stories on social media, we showcased their passion and commitment to producing naturally delicious British beef.

From these farm case studies to promotional activity with supermarkets and a variety of marketing resources available to order, we spread the message far and wide.

Get involved

Although GBBW is over for another year, you can still support our activity and raise the profile of British beef:

• Order promotional items: Stickers, children’s activity sheets and recipe leaflets to share with customers, friends and family (limited availability)
• Farmgate banners: Proudly display your support with a GBBW banner in a prime spot on your farm for everyone to see (out of stock)
• Spread the word on social media: Download and share graphics on Facebook and Instagram

Founded by Ladies in Beef (LiB), Great British Beef Week is supported by the Agriculture and Horticulture Development Board (AHDB), Hybu Cig Cymru – Meat Promotion Wales (HCC), the Livestock and Meat Commission for Northern Ireland (LMC), the National Farmers Union (NFU), Quality Meat Scotland (QMS), Red Tractor and the Royal Agricultural Benevolent Institution (RABI).