Great British Beef Week

What is Great British Beef Week?

The nationwide campaign celebrates the versatility and exceptional taste of British beef, while highlighting the commitment and dedication of British beef farmers to sustainable practices.

This year, we aim to inspire families to savour the taste and experiment with naturally delicious British beef. Whether enjoying it as part of a Sunday roast with all the trimmings, or creating a reimagined British beef dish incorporating flavours from around the world.

How we're supporting the campaign

We're collaborating with several well-known food influencers across Facebook and Instagram; they will use their culinary expertise to create dishes using British beef in imaginative ways.

Throughout the week we will also be sharing farmer stories to showcase some of the things you and other farmers are doing to support the environment and improve biodiversity.

We have worked with supermarkets to get GBBW stickers added to products in store.

We have also produced a variety of resources for you to share with customers, friends and family – find out more about these below.

British beef reimagined

Ahead of GBBW, we hosted an on-farm event – British beef reimagined – with beef farmer Anna Blumfield. Attendees (chefs and others working in the foodservice industry) went on a field-to-fork journey, experiencing first-hand the processes involved in beef production.

AHDB’s Trade Butcher Manager, Martin Eccles, and chefs, Ben Bartllett and Terry O’Rhiordon, also gave butchery and cookery demonstrations to inspire attendees.

The aim of the event was to encourage chefs and the foodservice industry to include a variety of beef cuts and dishes on their menus during the week and beyond.

Created by Ladies in Beef (LiB), Great British Beef Week is supported by the Agriculture and Horticulture Development Board (AHDB), Hybu Cig Cymru – Meat Promotion Wales (HCC), the Livestock and Meat Commission for Northern Ireland (LMC), the National Farmers Union (NFU), Quality Meat Scotland (QMS), Red Tractor and the Royal Agricultural Benevolent Institution (RABI).