Great British Beef Week

Great British Beef Week (GBBW) returns for its 14th year on Tuesday 23 April 2024.

What is Great British Beef Week?

The nationwide campaign celebrates the versatility and exceptional taste of British beef, while highlighting the commitment and dedication of British beef farmers to sustainable practices.

This year, we aim to inspire families to savour the taste and experiment with naturally delicious British beef. Whether enjoying it as part of a Sunday roast with all the trimmings, or creating a reimagined British beef dish incorporating flavours from around the world.

How we're supporting the campaign

We're collaborating with several well-known food influencers across Facebook and Instagram; they will use their culinary expertise to create dishes using British beef in imaginative ways.

We will also be sharing farmer stories to showcase some of the things you and other farmers are doing to support the environment and improve biodiversity.

We have worked with supermarkets to get GBBW stickers added to products in store.

We have also produced a variety of resources for you to share with customers, friends and family – find out more about these below.

British beef reimagined

Ahead of GBBW, we'll be hosting an on-farm event – British beef reimagined – with beef farmer Anna Blumfield. Attendees (chefs and others working in the foodservice industry) will embark on a field-to-fork journey, experiencing first-hand the processes involved in beef production.

AHDB’s Trade Butcher Manager, Martin Eccles, and chefs, Ben Bartllett and Terry O’Rhiordon, will also be giving butchery and cookery demonstrations to inspire attendees.

The aim of the event is to encourage chefs and the foodservice industry to include a variety of beef cuts and dishes on their menus during the week and beyond.

How you can get involved with GBBW

There are several ways to get involved with the campaign and raise awareness of the versatility and exceptional taste of British beef.

  • Order promotional items, such as stickers, children's activity sheets, posters and recipe leaflets to share with your customers, friends and family
  • Request a farmgate banner to display on your farm (limited availability)
  • Download GBBW graphics to share on your website and social media channels
  • Look out for on-pack stickers in your local supermarket and share pictures on social media
  • Share your ‘British beef reimagined' creations on Facebook and Instagram using the hashtags:
    • #GBBW24
    • #GreatBritishBeefWeek24
    • #NaturallyDeliciousBeef

Explore recipe ideas on our Simply Beef and Lamb website

Created by Ladies in Beef (LiB), Great British Beef Week is supported by the Agriculture and Horticulture Development Board (AHDB), Hybu Cig Cymru – Meat Promotion Wales (HCC), the Livestock and Meat Commission for Northern Ireland (LMC), the National Farmers Union (NFU), Quality Meat Scotland (QMS), Red Tractor and the Royal Agricultural Benevolent Institution (RABI).