Great British Beef Week

What is Great British Beef Week?

The nationwide campaign celebrates the versatility and exceptional taste of British beef, while highlighting the commitment and dedication of British beef farmers to sustainable practices.

This year, we inspired families to savour the taste and experiment with naturally delicious British beef. Whether enjoying it as part of a Sunday roast with all the trimmings, or creating a reimagined British beef dish incorporating flavours from around the world.

How we supported the campaign

Our social media content for GBBW was seen 3.2 million times. We collaborated with several well-known food influencers across Facebook and Instagram; who used their culinary expertise to create dishes using British beef in imaginative ways.

Throughout the week we shared farmer stories to showcase some of the things you and other farmers are doing to support the environment and improve biodiversity.Our press team contributed to 100 mentions of GBBW in print, online, radio and TV (total of 47.7 million impressions). This included securing 10 BBC and ITV regional news spots.

We worked with 6 supermarkets to get 3 million GBBW stickers added to products in store. 1,500 butchers and farm shops received our kits with recipe leaflets, stickers and children's activity sheets for their customers.

We also produced a variety of resources for you to share with customers, friends and family – find out more about these below.

British beef reimagined

Ahead of GBBW, we hosted an on-farm event – British beef reimagined – with beef farmer Anna Blumfield. Over 70 key attendees (chefs and others working in the foodservice industry) went on a field-to-fork journey, experiencing first-hand the processes involved in beef production.

AHDB’s Trade Butcher Manager, Martin Eccles, and chefs, Ben Bartllett and Terry O’Rhiordon, also gave butchery and cookery demonstrations to inspire attendees. Livestreamed panel sessions and market intelligence presentations rounded out the day.

The aim of the event was to encourage chefs and the foodservice industry to include a variety of beef cuts and dishes on their menus during the week and beyond.

Founded by Ladies in Beef (LiB), Great British Beef Week is supported by the Agriculture and Horticulture Development Board (AHDB), Hybu Cig Cymru – Meat Promotion Wales (HCC), the Livestock and Meat Commission for Northern Ireland (LMC), the National Farmers Union (NFU), Quality Meat Scotland (QMS), Red Tractor and the Royal Agricultural Benevolent Institution (RABI).