News and features

This is where you will find features, articles and industry news from the AHDB Trade team. We’ll cover everything from education to consumer research, share marketing advice and of course, suggestions on how to make the most of your meat.

In recent weeks retail demand for mince has risen sharply. There is some product available from foodservice that could be diverted into retail, however this is unlikely to be enough to cover the increase in demand for mince at retail level.

With the nation’s restaurants closed for the foreseeable future, farmers and chefs are teaming up to help people enjoy the perfect steak dinner at home.

A new online training programme has been launched for pork to help expand the reservoir of meat skills and increase knowledge of cuts in the supply chain.

Flexitarians are on the rise but has veganism been over-stated? How has market saturation affected meat and dairy sales?

Menus, which feature words like ‘recommended’ and ‘finest’ to describe dishes, will command a higher price, according to new research.

Menus are growing as they cater for more dietary needs. Meat-free is increasing its share of dishes but protein still takes the lions share.