Consumer insight

14 June 2022

Consumer buying behaviour in Southeast Asia is influenced by three overarching factors: quality, food safety and price.

23 May 2022

Burgers and grills look set to steal the party ‘crown’ next week for the Queen’s Platinum Jubilee

10 May 2022

Vegetarian dishes remain the smallest proportion of menus with only 9% share of main meals

5 May 2022

80% of UK shoppers have noticed shrinkflation happening in retail in the last 12 months

4 April 2022

Ninety-two per cent of consumers agreed the latest AHDB TV advert communicated that pork medallions were a healthy mealtime choice.

1 April 2022

Sales of red meat pre-prepared meals have grown 2.4% in the last year, with the number of shoppers choosing convenient meals now at a five-year high.

31 March 2022

Loved-up Brits proved they ‘camembert’ to be without cheese on Valentine’s Day

31 March 2022

An extra 1.2m kg of cheese was sold this Valentine’s versus 2020

1 April 2022

Retail value sales of ready meals are at a 5 year high as shoppers turn to convenience meals.

30 March 2022

Our marketing campaigns are already changing the way consumers view pork, carefully targeting specific groups of consumers and highlighting different cuts of pork.

28 March 2022

As the cost of living dramatically increases and consumers feel a degree of financial pressure not experienced since the 2008 financial crisis, we explore what are the causes of this, what is the effect on consumer behaviour and what will be the likely outcomes for meat and dairy sales.

25 April 2022

Every year, the UK exports around £1.5 billion worth of red meat around the globe. Find out what motivates consumers around the world to buy British pork.