Consumer insight

16 February 2024

Valentine’s dinner classics including beef steaks, cheese and desserts are predicted to perform well this year

12 February 2024

After shoppers have been tempted by inspiration on pack, they look to make informed choices around provenance.

12 February 2024

Within the hierarchy of information, sustainability and animal welfare specifics were seen as nice to have rather than essential on packs.

12 February 2024

To try and reduce clutter on labels but still provide all the information shoppers may be looking for, QR codes are a good option.

12 February 2024

Shoppers want to be inspired by red meat labelling, with tasty food imagery and cooking details a key driver of purchase.

12 February 2024

After shoppers have been tempted by inspiration on pack, they look to make informed choices around health.

18 March 2024

As the fourth instalment of our Reinventing Retail series, AHDB has undertaken research with the aim to understand how red meat packaging and labelling can be optimised.

6 February 2024

The trend for home baking has recovered during 2023 with a return to sweet home baking proving most popular.

30 January 2024

It was a Christmas cracker for meat sales, with spend on total meat, fish and poultry (MFP) growing by 11.6% year-on-year during the two-week run up to Christmas day.

31 January 2024

This year saw a record-breaking Christmas week for sales with £4.8bn spent on total grocery, and good cows' dairy performance with overall volumes up year-on-year.

25 January 2024

Our Feed Your Family for Less with British Pork marketing campaign returns

31 January 2024

Red meat volumes grew across the board last Christmas compared to Christmas 2022, whilst turkey remains the UK's favourite roasting joint.

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