Prys Morgan

Beef & Lamb Sector Director

Email: prys.morgan@ahdb.org.uk

Prys Morgan is the Sector Director for Beef & Lamb, responsible for leading the strategic direction, delivery programmes and industry engagement that support levy payers across the beef and sheep sectors. His work focuses on improving sector resilience, strengthening supply chain relationships and supporting long‑term sustainability.

Prys has worked within the red meat industry throughout his career, across both the private and public sectors.

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