Easter supermarket spend hits record high

Easter remains a popular occasion for British households and is a great opportunity for red meat to shine.

Epic Easter lamb sales predicted

We expect to see increased demand for lamb from shoppers in 2024

Lamb proved a favourite with consumers this Easter, with shoppers switching from other meats to the category for their celebratory lunch.

Return of last years lost shoppers

Last year we saw traditional cuts underperforming, can they turn things around this Easter?

Will we see a return to tradition this Easter?