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Contents tagged with shopper buying behaviour
24 July 2025
New AHDB research aims to help butchers re-engage consumers with their counters and increase red meat demand.
17 September 2025
In the fifth instalment of our rethinking retail series, AHDB has undertaken research exploring how to optimise butchers and supermarket meat counters to best increase purchase intent
6 August 2024
How important are seasonal events for lamb demand? We explore the opportunities
6 August 2024
How important are seasonal events for beef demand? We explore the opportunities
6 August 2024
How important are seasonal events for dairy demand? We explore the opportunities
6 August 2024
How important are seasonal events for pork demand? We explore the opportunities
6 August 2024
How important are seasonal events for red meat and dairy demand? We explore the opportunities
12 February 2024
After shoppers have been tempted by inspiration on pack, they look to make informed choices around provenance.
10 May 2024
Within the hierarchy of information, sustainability and animal welfare specifics were seen as nice to have rather than essential on packs.
12 February 2024
To try and reduce clutter on labels but still provide all the information shoppers may be looking for, QR codes are a good option.
12 February 2024
Shoppers want to be inspired by red meat labelling, with tasty food imagery and cooking details a key driver of purchase.
12 February 2024
After shoppers have been tempted by inspiration on pack, they look to make informed choices around health.