Contents tagged with shopper attitudes

15 October 2019

What really drives consumers to buy particular products? We explore pre- and in-store influences across different meats, cuts and shopper missions; guiding retailer and producer strategies to improve category performance.

27 March 2019

Within this report, we investigate whether the EU referendum is likely to deliver a boost for domestic growers and producers on the back of improved consumer sentiment towards buying British. We look at how shopper behaviour may be impacted going forward and look to see if there is any evidence of change so far.