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Contents tagged with traceability
2 January 2024
Consumer positivity around British agriculture increased over the last year and trust in agriculture remains strong.
27 January 2022
The latest results of our AHDB/Blue Marble study show that consumer perceptions of agriculture remain very positive with almost two thirds (63%) feeling very or somewhat positive towards British agriculture.
7 December 2021
Rachel Rose takes a look at just what Brits think about imported food products against the backdrop of trade negotiations with Australia and the US
7 December 2021
Covid-19 has been a challenge all round. However, it has also given the supply chain an opportunity to demonstrate where they are supporting consumers and to build trust.
2 February 2021
A new pilot project has been launched to look at the potential for DNA traceability system through the UK’s complex beef supply chain – with the first samples taken this week.
7 December 2021
Following on from 2019’s research into Trust and Transparency in the British food system, we look at how consumer attitudes have evolved over 2020 in the wake of coronavirus. We explore how important the environment is to consumers in the UK, and look at farming’s relative position on environmental issues.
7 December 2021
How has the current climate affected consumer views on farming?
6 December 2021
We explore how engaged consumers are with food production issues, which elements of the food system are most trusted, how demonstrating shared values can boost trust, where consumers get their information from and will look at potential barriers to trust in the future.
3 June 2019
A new agreement has been signed between AHDB and Defra setting out how AHDB could develop a new multi-species livestock traceability service for England.