Contents tagged with campaign

27 May 2022

A new campaign, launched to coincide with the Platinum Jubilee celebrations, will encourage people to make their barbecue more majestic by including pork, lamb and beef steaks alongside ‘royal-ing up’ their favourite sausages and burgers

12 November 2021

Blog explaining the hidden work AHDB does to address misleading information in the media, using an evidence-based approach

6 July 2020

The first phase of a GB-wide campaign encouraging consumers to ‘Make it’ with lamb is set to launch this month.

15 June 2020

Our £1m dairy industry marketing campaign to encourage moments of connection and support mental health.

13 January 2020

The latest phase of our Love Flavour, Love Pork advertising campaign will be back on national television from Monday (13 January).

20 September 2019

New Pork TV ad coming soon

10 May 2021

In April AHDB Beef & Lamb enlisted the support of Spencer Matthews and a squad of mummy bloggers to help showcase beef and lamb’s relevance to a modern and healthy lifestyle

7 December 2021

The dairy sector, and liquid milk specifically, is often seen as a category under attack. From plant-based alternatives to changing habits, what are the drivers of change and what are the best strategies to retain consumers in the category?

17 January 2019

The TV advert is back on our screens to persuade people to consider quick-to-cook, lean cuts of tender pork as an alternative to chicken.

28 November 2018

During our latest Pick Pork campaign, sales of promoted cuts increased 16.5 per cent and almost £3.2 million compared to the previous period.

18 September 2018

The latest £2.5 million phase of the AHDB ‘Pick Pork’ advertising campaign will hit TV screens from Monday (17 September).