12 November 2025

Milk Every Moment steps up student engagement

Our Milk Every Moment campaign is taking a fresh approach to its university engagement this year, with more student ambassadors and a wider presence at BUCS sporting events across the UK.

4 July 2023

Great British Beef Week a success

Great British Beef Week a success in 2023

25 April 2023

We Eat Balanced continues to protect reputation of meat and dairy

An impressive nine out of ten consumers who saw the most recent We Eat Balanced TV advert agreed it successfully communicated that meat and dairy form part of a balanced diet.

19 April 2023

The traditional roast is reinvented for Great British Beef Week

British roast beef will be reimagined when a trio of influencers share recipes during Great British Beef Week (23–30 April)

21 March 2023

Blog: Environment-friendly diets must be good for people too

The importance of animal-based foods including in a healthy and sustainable diet.

16 December 2022

We Eat Balanced campaign returns to TV screens on Boxing Day

We Eat Balanced campaign returns to TV screens on Boxing Day.

25 October 2022

New pork campaign aims to ‘feed the family for less’

New family-friendly recipes will feed a family of four for under £5, with some recipes costing less than £1 per person using pork cuts such as the shoulder, sausages, and lean mince. With mouth-watering photography and simple, tasty recipes adverts aim to encourage shoppers to purchase economical cuts of pork to create everyday dishes.

27 May 2022

AHDB encourages Britain to 'Royal up' their Jubilee BBQ

A new campaign, launched to coincide with the Platinum Jubilee celebrations, will encourage people to make their barbecue more majestic by including pork, lamb and beef steaks alongside ‘royal-ing up’ their favourite sausages and burgers

31 October 2023

Blog: Our work behind the scenes to challenge media misinformation

Blog explaining the hidden work AHDB does to address misleading information in the media, using an evidence-based approach

6 July 2020

New Campaign Urges Consumers to ‘Make It’ with Lamb

The first phase of a GB-wide campaign encouraging consumers to ‘Make it’ with lamb is set to launch this month.

20 March 2025

Milk Your Moments: Share the message

Our £1m dairy industry marketing campaign to encourage moments of connection and support mental health.

6 January 2025

Pork campaign will tap into healthy eating resolutions

The latest phase of our Love Flavour, Love Pork advertising campaign will be back on national television from Monday (13 January).

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