Friday, 30 November 2018
AHDB's latest edition of Horizon cuts through the uncertain policy environment to provide insight into what lies ahead for agricultural commodities markets.
The agri-market outlook draws together the latest data and independent analysis to examine factors affecting each of AHDB's farming sectors, as well as highlighting key consumer trends to watch.
Covering dairy, pork, beef, lamb, cereals, oilseeds and potatoes, it takes a critical look at what is driving production and trade and how this might play out in the coming year.
The new publication can used by farmers and growers to business plan or to better understand the dynamics of their allied industries. Infographics for each sector, as well as for farm inputs, provide an at-a-glance summary of key data, such as prices, production, consumption and trade.
A first for AHDB, the agri-market outlook showcases the range of data and expertise AHDB's Market Intelligence team coordinates on behalf of the agricultural industry.
Phil Bicknell, who heads up Market Intelligence, said: "With 2018 characterised by huge uncertainty, driven by both politics and weather, the one clear certainty is the UKâ€™s farming industry is on the brink of significant change.
We've combined the latest data with our own analysts' expertise and feedback from our contacts across the agri-food industry to present a full picture of what's happening across our key farming commodities. In the midst of volatile markets, politics and weather, it's no straightforward task to look ahead but it's this very uncertainty that makes it more crucial than ever."
The agri-market outlook is the latest edition of AHDB's Horizon series, which takes an in-depth look at the big issues that influence agrifood and its long term prospects, to help farmers, growers and industry get fit for the future.
- Ends -