Japan's consumers are wealthy, highly urbanised and ageing. They seek convenient meals to fit around their busy lives and have a strong interest in health and wellbeing. We identify opportunities in Japan for exporters of British foods.
The United States has some of the highest levels of food consumption in the world. We discover how their desire for low cost but high quality affect consumer demand and how premium British products could stand out in this highly competitive market.
Chinese consumers are becoming increasingly wealthy and their dietary patterns are changing. We take a look at how these changes are affecting demand for imported food and where the opportunities lie for exporters to China.