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Consumer insight
27 August 2025
Weather trends have provided some opportunities in pig meat demand, but some productivity challenges on farm.
2 December 2025
Consumers' lifestyles, habits, and preferences are evolving. How is it affecting milk usage in home?
12 January 2026
This research aims to help retailers and processors with evidence as to what shoppers are looking for in aisle and on pack for milk that would influence behaviour and, in turn, protect and grow sales.
6 August 2025
This page provides a snapshot of key information from the dairy market 2024.
6 August 2025
This page provides a snapshot of key information from the pork market.
30 July 2025
We investigate consumption of lamb and beef worldwide up to the early 2030s.
7 August 2025
How will rising beef prices impact the out-of-home market?
17 September 2025
New research estimating the impact of further inflation rises on beef retail volumes
24 July 2025
New AHDB research aims to help butchers re-engage consumers with their counters and increase red meat demand.