Burgers and sausage rolls prove to be ‘lovely jubilee’

Burgers stole the crown at the Queen’s Platinum Jubilee, with a ‘beefy’ 50 per cent more sold during the celebrations than an average week.

In the seven days ending June 5, an extra 853,000kg of burgers were bought across the UK, making it the fastest growing cut of the red meat category.

Sausage rolls were also a firm favourite, with volumes up 30 per cent, followed by a 28 per cent rise in pork pie purchases and a nine per cent increase in sausages sold.

The dairy sector was also delivered a boost, with an additional 724,000 litres of fresh cream sold, a rise of 33 per cent compared to an average week in 2022. Cheese also saw a lift, with an extra 228,000 kg bought – up two per cent.

According to the latest data from Kantar, grocery sales were up five per cent in the week ending June 5, compared to an average week – with spend increasing by £109 million. And figures show that 50 per cent of grocery categories sold more than their 2022 average.

AHDB Senior Retail Insight Manager Kim Heath said: “The Queen’s Platinum Jubilee brought a fantastic boost for the red meat and dairy sectors with burgers being a clear favourite for the royal celebrations.

“This latest data shows the importance of key events for food consumption habits. Brits love a party, so even adhoc events such as the Queen’s Platinum Jubilee, provides an excellent opportunity to boost sales of both red meat and dairy.”

To find out more about the importance of events for meat and dairy please see AHDB’s report

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