Health and diet choices

19 December 2019

Total beef volumes have declined by 1.4% in the last year. This is not across all categories, however, with mince seeing spend and volume increases but steaks and roasting seeing steady declines.

25 November 2019

Sales have gone into decline as health concerns begin to bite

30 November 2020

Celebrations and seasonal events boost food spend significantly. Explore how Christmas, Easter, Halloween and other events affect sales of meat, dairy and potatoes.

26 November 2019

Flexitarians are on the rise but has veganism been over-stated? How has market saturation affected meat and dairy sales?

4 February 2026

Tools, inspiration, innovation and news from AHDB's Trade team

6 December 2021

We explore how engaged consumers are with food production issues, which elements of the food system are most trusted, how demonstrating shared values can boost trust, where consumers get their information from and will look at potential barriers to trust in the future.

23 September 2019

Make the most of trends, AHDB research and data to understand the modern shopper

18 December 2024

Dr Emily MacDonagh (Andre) has transformed into a real-life iron woman.

15 November 2023

TV Doctor, Dr Ranj Singh, NHS doctor and TV celebrity, joined a morning milk round to deliver health advice to households as part of AHDB’s We Eat Balanced campaign.

3 September 2025

Former Lioness Anita Asante transforms into an ACTUAL lioness to encourage girls to eat like their sporting heroes as part of AHDB’s We Eat Balanced campaign.

11 March 2020

Is the meaning of 'health' evolving? We explore how health is increasingly subjective, how the supply chain is reacting to these changing needs, as well as opportunities for the future.

23 February 2026

Our expert analysis of market activity in dairy, pork, beef, lamb, cereals and oilseeds

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