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Health and diet choices
15 October 2019
What really drives consumers to buy particular products? We explore pre- and in-store influences across different meats, cuts and shopper missions; guiding retailer and producer strategies to improve category performance.
16 August 2019
In this article you will find a summary of dairy innovations seen across the world
9 October 2018
Vegans make up 2% of the population but interest in plant-based foods extends beyond this group
12 March 2019
With the amount of lamb purchased by British shoppers in decline, how can the industry adapt to get it back on British menus?
13 December 2023
Too good to be true? Consumers want to have their ice cream and eat it.
16 November 2018
Vegans make up just two per cent of the UK population – but the appetite for meat and dairy alternatives is growing as more and more people look for a wider variety of meals
16 August 2019
Report on the topic of the growth of vegans, flexitarians and plant-based food.
12 March 2019
In the following slides you will find an overview of young consumer attitudes toward meat. The information is based on qualitative research conducted for AHDB in 2018.
4 June 2019
Should the meat industry be concerned about flexitarians?
4 June 2019
Greater focus on the health benefits of beef, lamb and dairy could drive consumers to buy more, according to research conducted by AHDB.