Health and diet choices

27 June 2024

Our expert analysis of market activity in dairy, pork, beef, lamb, cereals and oilseeds

16 August 2019

We spend £1.6bn a year on home baking in the UK, but it’s a category in decline. The potential market for pre-packed flour and butter is large...

12 January 2024

How eating pork can contribute to good health and wellbeing

9 November 2020

We all know lamb tastes great - but did you know it's good for you, too?

31 March 2022

Six reasons why beef is important for a healthy, balanced diet

3 June 2019

Join AHDB Beef and Lamb’s Senior Marketing Manager Gareth Renowden and Matt Southam, Head of Retail and Foodservice Engagement, for a webinar to discuss the upcoming consumer marketing campaign for lamb.

7 December 2021

The dairy sector, and liquid milk specifically, is often seen as a category under attack. From plant-based alternatives to changing habits, what are the drivers of change and what are the best strategies to retain consumers in the category?

16 August 2019

With rising food insecurity, an increasing amount of leftovers are hitting our stomachs, rather than hitting the bottom of the bin.

25 September 2019

Kantar, IGD and Future Thinking join AHDB to analyse opportunities coming from evolving consumer trends

25 November 2019

Over the last 25 years, the number of independent butchers in the UK has reduced by 60%. However, this has now steadied as consumers are increasingly willing to shop based on factors other than convenience and price.

16 August 2019

Data suggests consumers are less sensitive to butter prices as prices increase

13 December 2023

Scratch cooking is on the rise. Brexit, higher inflation and increasing prices could be contributing to the trend.

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