Health and diet choices

7 July 2021

With the COVID-19 pandemic, have Added Value ranges maintained their relevance? and what are the opportunities going forward?

8 December 2021

Dietary preferences are as individualised as clothing these days and the food we choose to eat, or not to eat, is often used as a badge to signal deeper interest in health, pleasure or ethics.

2 January 2025

The UK’s 27 million households have a collective 82 billion consumption moments each year, providing a huge opportunity for our industry to influence what people choose to eat

29 March 2021

Lamb has faced long term volumes challenges linked to pressure from evolving consumer needs and tastes alongside the higher price point of lamb.

4 March 2021

Meat and dairy performed well in January through retail, continuing the positive performance from Christmas.

7 December 2021

A lack of inspiration, rather than a conscious reaction to trends such as veganism, was at the heart of the pre-Covid-19 reduction in meat, fish and poultry consumption, new AHDB research has suggested.

17 November 2020

18 November 2020

6 August 2024

Catch up on the retail and consumer insight webinars

15 July 2021

Growing by 20% in value over the past five years, the Added Value category is now worth almost £900m. It has therefore been an important contributor to growth for the meat industry, as can command a premium with shoppers. Understand how innovation can help address health and quality concerns, as well as how clear signalling of its areas of strength – taste and convenience – can help in-store conversion.

4 February 2025

We are eating more meals for health but health is losing share to enjoyment

3 July 2020

In an ever increasingly competitive environment dairy products are having to constantly innovate to maintain their place on the supermarket shelf.