Health and diet choices

25 November 2019

Sales have gone into decline as health concerns begin to bite

30 November 2020

Celebrations and seasonal events boost food spend significantly. Explore how Christmas, Easter, Halloween and other events affect sales of meat, dairy and potatoes.

26 November 2019

Flexitarians are on the rise but has veganism been over-stated? How has market saturation affected meat and dairy sales?

3 September 2024

Tools, inspiration, innovation and news from AHDB's Trade team

6 December 2021

We explore how engaged consumers are with food production issues, which elements of the food system are most trusted, how demonstrating shared values can boost trust, where consumers get their information from and will look at potential barriers to trust in the future.

23 September 2019

Make the most of trends, AHDB research and data to understand the modern shopper

2 September 2022

Dr Emily MacDonagh (Andre) has transformed into a real-life iron woman.

15 November 2023

TV Doctor, Dr Ranj Singh, NHS doctor and TV celebrity, joined a morning milk round to deliver health advice to households as part of AHDB’s We Eat Balanced campaign.

21 June 2024

Former Lioness Anita Asante transforms into an ACTUAL lioness to encourage girls to eat like their sporting heroes as part of AHDB’s We Eat Balanced campaign.

11 March 2020

Is the meaning of 'health' evolving? We explore how health is increasingly subjective, how the supply chain is reacting to these changing needs, as well as opportunities for the future.

27 June 2024

Our expert analysis of market activity in dairy, pork, beef, lamb, cereals and oilseeds

16 August 2019

We spend £1.6bn a year on home baking in the UK, but it’s a category in decline. The potential market for pre-packed flour and butter is large...

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