Video - Red Meat Summer Performance Review
Monday, 4 November 2024
We saw fewer BBQ occasions this summer but total Meat, Fish and Poultry (MFP) volumes grew year-on-year - which red meats performed well this year despite the poor weather?
There were 3 key results:
- The correlation between sunshine and the number of BBQ’s meant a drop in BBQ occasions this summer but consumers were still happy to eat Meat, Fish and Poultry within the home as demand grew year-on-year despite the poor weather.
- There was a divergence in the market as with cost-of-living concerns easing slightly, some consumers had a bit more money to spend and purchased more premium proteins and products as a result. But with cost-of-living concerns not disappearing completely, cheaper proteins and products also performed well. So consumers are moving away from thinking about value-for-money just in terms of price, towards including quality perceptions in their decision-making, as well as purchasing products for special occasions more.
- To ensure red meat performs well over summer we need to move away from thinking about summer occasions solely in terms of weather and its link to BBQ occasions. Instead, the industry needs to ensure that inspiration to cook red meat focuses on cooking methods beyond the BBQ to ensure ensure awareness and confidence to cook indoors if plans have to change.
For more information on beef, lamb and pork's performance within retail, visit:
Sign up to receive the latest information from AHDB.
While AHDB seeks to ensure that the information contained on this webpage is accurate at the time of publication, no warranty is given in respect of the information and data provided. You are responsible for how you use the information. To the maximum extent permitted by law, AHDB accepts no liability for loss, damage or injury howsoever caused or suffered (including that caused by negligence) directly or indirectly in relation to the information or data provided in this publication.
All intellectual property rights in the information and data on this webpage belong to or are licensed by AHDB. You are authorised to use such information for your internal business purposes only and you must not provide this information to any other third parties, including further publication of the information, or for commercial gain in any way whatsoever without the prior written permission of AHDB for each third party disclosure, publication or commercial arrangement. For more information, please see our Terms of Use and Privacy Notice or contact the Director of Corporate Affairs at info@ahdb.org.uk © Agriculture and Horticulture Development Board. All rights reserved.
Topics:
Sectors:
Tags: