Red meat retail performance - 30 November 2025

Beef retail performance

Over the past 12 weeks, spend was seen to increase by 10.8%, driven by an 19.3% increase in average price, as volumes purchased declined by 7.1% (9,642 tonnes) (Worldpanel by Numerator UK, 12 w/e 30 November 2025).

Primary beef volumes saw a 10.7% decrease this period, with all primary cuts aside from stewing in decline. Stewing saw an increase in frequency of purchase drive overall performance and resulted in a 2.5% increase in volumes purchased during the period (+52 tonnes).

Total processed beef saw a 7.7% decline in volume purchased year-on-year. Burgers and grills drove this decline with 571 tonnes (-5.3%) less being purchased during the period.

Total added-value products also saw a volume decrease of 4.6% this period. However, ready-to-cook offerings saw a 15.9% increase in volumes purchased, driven by an increase of shoppers during the period. While there was an increase in promotional purchases, volumes also increased off promotion.

We have explored the impact that continued price increases could have on the beef retail market, with recommendations for industry to minimise the impact of retail price inflation. With sustained average price increases evident, we will continue to monitor the impact this is having on beef demand.

See the full data and these insights visualised on our GB household beef purchases retail dashboard.

Lamb retail performance

Lamb retail products saw a 7.0% decrease in volumes purchased (-1,346 tonnes), accompanied by a 1.7% decrease in spend year-on-year (Worldpanel by Numerator UK, 12 w/e 30 November 2025). Average prices paid increased by 5.7%.

Total primary lamb cuts saw a 7.5% volume decrease during the 12-week period, driven by declines across the majority of cuts. Steaks was an exception to this, as volumes purchased increased by 28.5% year-on-year. This was driven by an increase in shoppers, as well as an increase in frequency of purchase.  While the overall lamb roasting category saw a 11.5% decrease in volumes during the period, volumes of shoulder roasting purchased increased by 2.8% (28 tonnes) due to an increase in shoppers and an increase in volumes purchased per shop. This was driven by shoppers making the most of promotions, as volumes of shoulder roasting purchased on deal increased by 69.1%.

Processed lamb volumes saw a 12.4% increase in volumes purchased this period, with burgers and grills driving this performance. Burgers and grills saw an additional 96 tonnes purchased (+13.1%), due to an increase in shopper numbers and volumes purchased per shopping trip.

Total added value lamb saw a 3.1% decrease in volumes year-on-year, despite sous vide seeing a slight increase in volumes purchased (+0.4%). This was driven by an increase in frequency of purchase.

See the full data and these insights visualised on our GB household lamb purchases retail dashboard. 

Pig meat retail performance

Pig meat products saw a 3.0% increase in spend, driven by a 1.6% increase (+3,189 tonnes) in volumes purchased and a 1.4% increase in average prices paid (Worldpanel by Numerator UK, 12 w/e 30 November 2025).

Primary pig meat saw volume increases of 2.8% this period, with increases seen for belly (+2.2%), fillet (+12.9%), mince (+38.9%), ribs (+3.6%), and roasting (+2.2%). Belly performance was driven by an increase in frequency of purchase; while roasting performance was driven by an increase in volumes purchased per shopper during the period. Mince and fillet saw an increase in shopper numbers and an increase in volumes purchased per shopper boost their year-on-year performance. Ribs performance was driven by an increase in shopper numbers during the period.

Processed pig meat saw a 1.9% volume increase over the 12-week period. Sausages (+2.9%), sliced cooked meats (+0.8%), and gammon (+8.4%) all saw volume increases which offset declines seen by other processed cuts. Sausages benefitted from an increase in frequency of purchase, while sliced cooked meats performance was driven by an increase in volumes purchased per shopper. Gammon performance was due to an increase in shopper numbers, as well as an increase in frequency of purchase.

Total added value products saw an 5.4% increase in volumes this period. This was driven by sous vide performance, which saw a 17.8% increase in volumes purchased year-on-year. This was due to an increase in shopper numbers, as well as the volumes purchased per shopper, and was enough to offset declines seen by both ready-to-cook and marinades.   

See the full data and these insights visualised on our GB household pork purchases retail dashboard.

Sign up to receive the latest information from AHDB.

While AHDB seeks to ensure that the information contained on this webpage is accurate at the time of publication, no warranty is given in respect of the information and data provided. You are responsible for how you use the information. To the maximum extent permitted by law, AHDB accepts no liability for loss, damage or injury howsoever caused or suffered (including that caused by negligence) directly or indirectly in relation to the information or data provided in this publication.

All intellectual property rights in the information and data on this webpage belong to or are licensed by AHDB. You are authorised to use such information for your internal business purposes only and you must not provide this information to any other third parties, including further publication of the information, or for commercial gain in any way whatsoever without the prior written permission of AHDB for each third party disclosure, publication or commercial arrangement. For more information, please see our Terms of Use and Privacy Notice or contact the Director of Corporate Affairs at info@ahdb.org.uk  © Agriculture and Horticulture Development Board. All rights reserved.