Share the facts about red meat and health

• Naturally rich in protein and low in salt (sodium), lean red meat - in the right proportions - can play role in a healthy, balanced diet

• Lean beef, lamb and pork provide a range of vitamins & minerals that contribute to good health

• Lean beef, pork and lamb contain Vitamin B12, an essential nutrient not naturally present in a vegan diet

• Recent National Diet and Nutrition Survey (NDNS) results show that 1 in 4 UK women have a low intake of iron

Climate change and our impact on the environment is becoming increasingly important for many consumers and is affecting the choices they make when it comes to the food they eat.   

English and Welsh Farmers have pledged to become carbon neutral by 2040, while Scottish farmers have pledged 2045. With sustainability now at the forefront of many farm businesses. The recent changes made by the UK Government puts the environment at the heart of British agriculture. 

Use these guides to understand how you can promote meat and health in consumer-friendly language. The information included is based on scientifically substantiated, EU regulated, nutrition and health claims.

British meat is amongst the most sustainable in the world, and it is a natural source of vitamin B12, an essential vitamin not naturally present in a vegan diet.

Some cuts of pork contain less than 3% fat.

Beef is a source of iron, and lamb naturally contains vitamin B12. 

Take a look at our marketing activity, including the We Eat Balanced campaign.