Consumer insight

4 January 2022

When choosing what to eat, 55% of consumers claim health is important. Yet only 28% of total food and drink servings are chosen for health reasons.

13 December 2023

Consumer reputational landscape

27 January 2022

The latest results of our AHDB/Blue Marble study show that consumer perceptions of agriculture remain very positive with almost two thirds (63%) feeling very or somewhat positive towards British agriculture.

3 December 2021

A staggering 81 per cent of attendees at AHDB’s recent Retail and Consumer Insight webinars say they will potentially make changes to their business as a result of what they heard.

1 December 2021

Processed red meat accounts for 39% of value sales and 96% of households bought a processed meat product in the last year.

16 December 2021

What is predictable for meat and dairy?

18 January 2022

During the first lockdown we saw a baking boom. With the return to a more normal way of life home baking and pre-packed flour sales have declined over the last year.

16 November 2021

Volumes of continental meats are up 12% year on year and up 30% on the same period in 2019.

27 January 2022

With a later than usual start to the hot summer weather, combined with greater option to eat out, the number of barbecues during 2021 declined versus 2020, but did this affect the sales of red meat and dairy?

21 October 2021

The amount of meat and poultry sold at butchers in the 12 w/e 5 Sept 21 fell 21.1% year-on-year.

24 April 2024

In the UK, 70% of food waste post-farm gate came from households, the equivalent of over £14 billion worth of food, and 20 million tonnes of Green House Gas (GHG) emissions a year (WRAP, August 2021).

15 October 2021

Successive lockdowns during 2020/21 brought about a resurgence in people using milkmen to get their milk delivered. According to Kantar, the number of customers rose to a peak of 670,000 in July 2020 from a low point of 503,000 pre-pandemic.

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