Menu inspiration

Discover our wide range of beef and lamb recipe ideas, especially designed for chefs and caterers.
Visit the Menu Inspiration page

News and features

Industry news and features from the AHDB Trade team, covering everything from education, consumer research and marketing advice.

Latest trade news

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Meet the team

AHDB's Trade team works with the retail and foodservice sector to help boost business through marketing, promotion and product development.

Matthew Southam

Head of Retail & Foodservice Engagement

Dick van Leeuwen

Senior Business Development Manager

John O’Brien

Senior Account Manager

Stasha Napior-Kowska

Senior Account Manager

Martin Eccles

Trade Marketing Executive

Julie Bird


Awal Fuseini

Halal Sector Manager