Trade
Tools
Explore these features to improve your profit margins. There are also handy yield information charts, export guides and costing calculators.
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Red meat and nutrition
These guides explain how to promote lean beef, lamb and pork accurately, using scientifically substantiated nutrition and health claims, in consumer-friendly language.
Menu inspiration
Discover our wide range of beef and lamb recipe ideas, especially designed for chefs and caterers.
Visit the Menu Inspiration page
Direct Selling / Box Schemes
The direct selling programme provides information, advice and practical meetings for businesses involved in direct meat sales covering farm shops, farmers markets and box schemes focusing on meat quality and profitability.
News and features
Industry news and features from the AHDB Trade team, covering everything from education, consumer research and marketing advice.
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10 November 2020
An eight-week Spring campaign to support the red meat industry has generated £9.8million in incremental retail beef sales
22 April 2020
Holly Chen describes the impact of COVID-19 on life and business in China as the country recovers from the outbreak
9 April 2020
In recent weeks retail demand for mince has risen sharply. There is some product available from foodservice that could be diverted into retail, however this is unlikely to be enough to cover the increase in demand for mince at retail level.
9 April 2020
With the nation’s restaurants closed for the foreseeable future, farmers and chefs are teaming up to help people enjoy the perfect steak dinner at home.
8 January 2020
The latest phase of our Love Flavour, Love Pork advertising campaign will be back on national television from Monday (13 January).
14 October 2019
A new online training programme has been launched for pork to help expand the reservoir of meat skills and increase knowledge of cuts in the supply chain.
14 October 2019
Flexitarians are on the rise but has veganism been over-stated? How has market saturation affected meat and dairy sales?
10 September 2019
We look at some key indicators to gauge the UK’s economic performance, what this means for consumers and the outlook for the months ahead, especially given the backdrop of Brexit uncertainty.
12 June 2019
Menus, which feature words like ‘recommended’ and ‘finest’ to describe dishes, will command a higher price, according to new research.
10 June 2019
Menus are growing as they cater for more dietary needs. Meat-free is increasing its share of dishes but protein still takes the lions share.
22 November 2018
More than 6,000 people have passed AHDB Meat Education Programme (MEP) training modules, to improve the skills of workers supporting the beef and lamb supply chain
Visit the News and features page
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Meet the team
AHDB's Trade team works with the retail and foodservice sector to help boost business through marketing, promotion and product development.
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