Trade: red meat processing and sales
From beef, lamb and pork yielding guides to direct selling information, we have a range of resources for meat producers and retailers. Whether you are a livestock producer, a small family-run butchers, a large cutting plant manager or a farm shop owner, our information is designed to support your business.
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Direct selling and box schemes
The direct selling programme provides information, advice and practical meetings for businesses involved in direct meat sales covering farm shops, farmers markets and box schemes focusing on meat quality and profitability.
Direct selling of beef, lamb and pork meat boxes from the farm
Red meat and nutrition
These guides explain how to promote lean beef, lamb and pork accurately, using scientifically substantiated nutrition and health claims, in consumer-friendly language.
Marketing and exports
Recipes and cooking tips
Menu inspiration
Discover our wide range of beef and lamb recipe ideas, especially designed for chefs and caterers.
News and features
Industry news and features from the AHDB Trade team, covering everything from education, consumer research and marketing advice.
Further resources
Contact us
If you'd like to speak to a member of the team directly or have any questions, please contact:
Karl Pendlebury, Senior Manager - Domestic Marketing
Email: karl.pendlebury@ahdb.org.uk Phone: 07392319847
Martin Eccles, Trade Marketing Executive
Email: martin.eccles@ahdb.org.uk Phone: 07837920053
Meet the team
AHDB's Trade team works with the retail and foodservice sector to help boost business through marketing, promotion and product development.
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