Tools
Explore these features to improve your profit margins by maximising the use of the carcase. There are also handy yield information charts, export guides and costing calculators.
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Menu inspiration
Discover our wide range of beef and lamb recipe ideas, especially designed for chefs and caterers.
Visit the Menu Inspiration page
News and features
Industry news and features from the AHDB Trade team, covering everything from education, consumer research and marketing advice.
14 October 2019
A new online training programme has been launched for pork to help expand the reservoir of meat skills and increase knowledge of cuts in the supply chain.
14 October 2019
Flexitarians are on the rise but has veganism been over-stated? How has market saturation affected meat and dairy sales?
10 September 2019
We look at some key indicators to gauge the UK’s economic performance, what this means for consumers and the outlook for the months ahead, especially given the backdrop of Brexit uncertainty.
12 June 2019
Menus, which feature words like ‘recommended’ and ‘finest’ to describe dishes, will command a higher price, according to new research.
10 June 2019
Menus are growing as they cater for more dietary needs. Meat-free is increasing its share of dishes but protein still takes the lions share.
22 November 2018
More than 6,000 people have passed AHDB Meat Education Programme (MEP) training modules, to improve the skills of workers supporting the beef and lamb supply chain
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Meet the team
AHDB's Trade team works with the retail and foodservice sector to help boost business through marketing, promotion and product development.
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