Trade
Tools
Explore these features to improve your profit margins. There are also handy yield information charts, export guides and costing calculators.
Red meat and nutrition
These guides explain how to promote lean beef, lamb and pork accurately, using scientifically substantiated nutrition and health claims, in consumer-friendly language.
Menu inspiration
Discover our wide range of beef and lamb recipe ideas, especially designed for chefs and caterers.

Direct Selling / Box Schemes
The direct selling programme provides information, advice and practical meetings for businesses involved in direct meat sales covering farm shops, farmers markets and box schemes focusing on meat quality and profitability.
News and features
Industry news and features from the AHDB Trade team, covering everything from education, consumer research and marketing advice.
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Meet the team
AHDB's Trade team works with the retail and foodservice sector to help boost business through marketing, promotion and product development.
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