Trade - About Us

Who we are

AHDB's Trade team works with the retail and foodservice sector to help boost business through marketing, promotion and product development.

Meet the team

Image of staff member Matthew Southam

Matthew Southam

Head of Retail & Foodservice Engagement

Image of staff member John O’Brien

John O’Brien

Senior Account Manager

Image of staff member Stasha Napior-Kowska

Stasha Napior-Kowska

Senior Account Manager

Image of staff member Martin Eccles

Martin Eccles

Trade Marketing Executive

Image of staff member Julie Bird

Julie Bird

Engagement Officer (Dairy and Pork)

Image of staff member Awal Fuseini

Awal Fuseini

Halal Sector Senior Manager

Discover more

Meat trade tools

NECK. LOIN.

News and features

CARVERY. CARVERY.

QUALITY. STANDARD.

What is the Quality Standard Mark?

M&S Valentine's Day meal deal for two

Menu inspiration

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