Content related to the topic: consumer-insight

2 December 2025

Convenience meals and premium products boost out-of-home market

Changing consumer trends over the last few years are reshaping the out-of-home market. We explore what's driving growth and decline across foodservice channels.

13 January 2026

Video – International Consumer Insight

An overview of AHDB's bespoke research into the needs of the international consumer, and how having a better understanding of how these consumers perceive British red meat can help with strategic opportunities for exporting British products.

5 October 2026

Consumer cooking trends: Healthy and convenient meals on the rise

Cuisine based meals such as Italian and Asian dishes come out on top as consumers turn to health, cuisine based and convenience for their meal choices

13 January 2026

Video – Communicating British red meat benefits through menu innovation

Key trends for menus in 2025 covering value for money, sustainability, healthier eating, experiences, global cuisines and quality & reputation

26 March 2025

Key information – Supermarket red meat prices

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5 October 2026

Recipes: What do consumers look for when choosing recipes?

Taste, simplicity, health and affordability are demanded by consumers that cook at home

5 October 2026

Shopping baskets with red meat are more likely to contain fruits and vegetables

Baskets containing primary red meat cuts are nearly twice as likely to contain fresh vegetables and fruits than the average shopping basket.

5 October 2026

Environment and buying sustainably drives consumer focus

Which environmental factors are affecting consumers lifestyles and purchasing habits?

5 October 2026

The role of social media on Gen Z views on food

Where do Gen Z source information from for red meat and dairy?

5 October 2026

Gen Z: a generation of health-conscious consumers

What are Gen Z's perceptions of red meat and dairy, and the importance of healthy choices in their diets

13 January 2026

Video - Red Meat Summer Performance Review

There is no denying that Summer 2024 was a bit of a wash out but despite this MFP volumes sold through retail grew 1% YoY.

5 October 2026

Consumers express strongest positivity towards British agriculture in six years, with trust in farmers going from strength to strength

Trust in farmers going from strength to strength